Exhibitor's Trade Review (May-Aug 1925)

Page 22 Exhibitors Trade Review Metro-Goldwyn Takes Garrick Minneapolis House Opens With "Unholy Three" MINNEAPOLIS, Minn., Aug. 21.— MetroGoldwyn assumed the management of the Garrick Theatre, opening with Lon Chaney in "The Unholy Three." The Garrick has been under the management of Finkelstein & Ruben, while Metro-Goldwyn pictures showed at the Lyceum Theatre last year. William Perry, connected with Finkelstein & Ruben for several years, will have charge of the Garrick under the Metro-Goldwyn regime. Eddie Gallinagh, who has been doing press work for F. & R., will be in charge of Garrick publicity, and will assist with the stage presentations. Al Allard succeeds Mr. Gallinagh as publicity man for F. & R. A portable stage, said to be the only one ever installed in a motion picture house in the northwest, is under construction at the Garrick. It is designed to accommodate a number of elaborate stage presentations which will be given in conjunction with the feature films. * * =1: The New Aster, Minneapolis, hitherto devoted to second run pictures, inaugurated its first run policy August 15 with "Lightnin'." It will show Pox pictures exclusively. NEW F-P-L MANAGER AT WEST PALM BEACH ATLANTA, Go., Aug. 21— Matt Witham who has been manager of the Alamo No. 2 for the past two years and a half, left to take charge of the Famous Players-Lasky theatres in West Palm Beach. Mr. Witham has put over a great deal of very successful business at the Alamo and has made himself one of the most popular members of the exhibitor circles in Atlanta. * * * CLARKE ON TOUR Col. W. F. Clarke, vice-president of Cranfield & Clarke, Inc., left on a business trip throughout Canada by way of Montreal. * * * NO RERLIN HOUSE FOR ROXY S. L. Rothafel has issued an emphatic denial concerning a story which has been given some circulation to the effect that he would build :in Berlin, Germany, a new theatre for the Ufa Enterprises. * * * WHARTON, Tex, Aug. 21.— J. L. Santon opened his new Queen Theatre. The building cost in excess of $200,000. * * * SAN ANTONIO, Tex., Aug. 21.— Contracts for the construction of the Aztec Theatre were awarded to local concerns. The Kelwood Company are the supervising architects. * * * EL CAMPO, Tex., Aug. 21. — Mrs. H. Boone is erecting a new theatre. & * ❖ DALLAS, Tex., Aug. 21— I. Wyll has purchased the Rex Theatre. * * * With the closing of a deal whereby "The Lost World" will be played over the entire Famous Players circuit, and another contract with Jensen and Von Merberg for Portland Seattle and Tacoma, First National announces that by the end of September this super-special will have been played in every key city of 25,000 and over. Leon O. Mwnford to Manage New Capitol, Newark Leon O. Mumford, motion picture theatre manager since 1907, is general director of the executive staff of the new Capitol Theatre, Newark, N. J, which opens in September with Charlie Chaplin in "The Gold Rush." Mr. Mumford leaves the directorship . of the Gotham Theatre in New York, a 3,000 seat house situated at 135th Street, to assume his new duties. In 1907 Mr. Mumford opened the Arcade Theatre on Broad Street, Newark, having managed, up until that time, the Manhattan Leon O. Mumford, Veteran Exhibitor, Takes Charge of Big House in Jersey. Theatre at Broadway and 33rd Street, New York, one of the present sites of Gimbel Brothers' store and the first house on rBoadway to show motion pictures. He now makes a similar move from New York to New Jersey. Mr. Mumford's most recent activities in Newark were at the City and Tivoli Theatres in the Rosevillle section. One of the policies of the new Capitol will be to give "road show" features to the Newark public at popular admission prices. ♦ ♦ ♦ 43 PASS CENSORSHIP EXAMINATIONS ALBANY, Aug. 21.— A total of 43 persons passed the civil service examination and are eligible for appointment to the position of reviewer on the New York State Motion Picture Commission. About forty failed to pass. The position pays $1,800 a year in New York City and $1,600 outside, together with expenses. Mrs. Catherine Siegrist, of Buffalo, topped the list. * * * George J. Walker, 8 Milton street, Buffalo, has been appointed manager of Shea's Court street theatre, succeeding the late Henry Carr. "Borrowed Finery," by George Bronson Howard, the third of the Tiffany Big Twelve productions, with a cast including Gertrude Astor, Ward Crane, Louise Lorraine, Barbara Tennant, Lou Tellegen, Trixie Friganza, Taylor Holmes, Hedda popper, Otto Lederer and Pat Pendergast, is nearing completion. Seattle Booms "Movie Season' 9 Prizes for Impersonations Feature of Parade SEATTLE, Wash., Aug. 21.— Greater Movie Season is now in full swing, and Seattle has not been neglectful in its celebration. The first publicity given was in the form of a teaser campaign. In the newspapers and around on billboards appeared large figure eights. One by one messages were added starting with, "They're Better Than Ever." At the same time the press contained stories of moving picture activities and accomplishments. This pre-advertising ended in a big Movie Parade in which several prizes were offered, four, ranging from $50 to $10, for the best impersonations of movie stars in the parade by the public ; and other prizes for the most attractive floats by the surburban houses. Automobiles represented the exchanges. These were all decorated alike. The street was lined with crowds who seemed to delight particularly in a sketch given by a group which consisted of the red nosed bum, the beautiful woman or princess wit ha couple beautiful woman or princess with a couple of comedy policemen and the camera man carrying a fake camera. The cameraman was dashing around frantically shooting scenes. With this parade opened Greater Movie Season and some unusually fine pictures at every Seattle house. Even the weather is supporting Greater Movie Season in Seattle as in the middle of the first week comes a streak of cooler and grayer weather to break up the heat. W. D. Gross, of Alaska, has been spending several weeks in Seattle. Mr. Gross makes the Seattle trip semi-annually. He owns a large chain of theatres in Alaska. The Ideal theatre at Pe Ell, Washington, has been sold to L. V. Cleworth, who lived formerly in Estacada, Oregon. The Ideal was owned before by G. D. Wilkinson. # # * The Washington M. P. T. O. at a recent trustee's meeting, set Wednesday, November fourth, for their annual convention. % jji Lincoln Theatre Sold to Feltmans ALBANY, Aug. 21.— The Lincoln Theatre in Schenectady, N. Y., one of the best known residential houses in that city and operated for the past five years by Mrs. Catherine Farrell and her son, Harold, was sold to Jacob Feltman and Son, of Albany. . William Shirley and Myer Freedman, of Schenectady, are reported to have bought the Woodlawn Theatre of that city. Mr. Shirley was part owner of the houses in Farash Theatres, Inc., of Schenectady, and sold out to W. W. Farley for around $150,000. * * * CEDAR RAPIDS, la., Aug. 21.— A. H. Blank has bought a half-interest in the Rialto Theatre. TORONTO, Ont, Aug. 21.— The Regent Theatre re-opened with a new manager, Donold Brown, in charge. The Strand Theatre, a downtown theatre on Yonge street, reopened under the management of Ncster Lavene, who was formerly identified with the Star Theatre.