Exhibitor's Trade Review (May-Aug 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000843
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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August 29, 1925 . Page 33 FACTS ABOUT THE BIG EVENT 1 Opening night, Wednesday August 26, at 8.45 P. M. For this performance each seat is priced at five dollars plus tax. 2 Thereafter, two performances daily at 2.45 and 8.45 P. M. Prices two dollars to one dollar plus tax. ^ All seats reserved. ^ Worlds premiere of "The Merry Widow", Erich Von Stroheim's production featuring Mae Murray and John Gilbert. A Metro-Goldwyn-Mayer Picture. g The famous score from the Henry W. Savage stage success by Franz Lehar will accompany the picture. ^ There are only six hundred seats in the theatre and it is best to purchase tickets right now for any performance you desire to attend. j The Embassy Theatre B ox-Office is now open, or if you desire, you may order seats by mail. (signed) Gloria Gould EMBASSY THEATRE Bryant 1616 Broadway at 46th Street