Exhibitor's Trade Review (May-Aug 1925)

Page scan 000845 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000845
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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August 29, 1925 Page 35 The Neic Embassy Theatre, as seen from the rear of the house Embassy Theater Will Be Watched by Exhibitors Innovations of New M-G-M Home Explained by Maj. Bowes IN announcing the opening of the Embassy theatre, at Broadway and 46th street, New York, Major Edward Bowes, vice-president of MetroGoldwyn, believes it will prove one of the most novel and interesting motion picture houses to be found anywhere in the country. In the first place, he has named Gloria Gould, well known societv girl, daughter of George J. and Edith Kingdon Gould, managing directress, and Miss Gould will direct the theatre with a staff made up entirely of women, this in itself being a distinct innovation and one that will be watched with interest by the theatre owners all over the country. Long Runs Featured Seating six hundred, the Embassv will be of the "intimate"' type. All seats will be reserved and it is planned to play attractions on the long run policy at two dollars, top. Metro-GoldwynMayer pictures will be presented at the Embassy with the premiere film presentation being the screen version of the famous opertta. "The Merry Widow," in which Mae Murray and John Gilbert are featured and which was made under the direction of Erich von Stroheim. The Embassy will be controlled and operated by the Metro-Goldwyn Dis Major Edward J. Bowes — The leading spirit behind the Embassy Theatre. tributing Corporation. The opening promises to be a gala affair, more so than any theatre along Broadway in many years past. Society will be well represented due to the fact that Gloria Gould 'is the managing directress; screen and stage stars and literary folk as well as civic and national officials will be in attendance. Society matrons and debutantes will act as ushers and program girls on the opening night, the exact date not having been set as yet, although it will be some time the latter part of August, probably the 26th. Maj. Bones Explains IN speaking of the opening of the Embassy and its policy as concerns the Metro Goldwyn Mayer Distributing Corporation, Major Bowes said : "It is our intention to make the Embassy the most novel place of its kind in the world. For that reason we engaged Miss Gloria Gould as managing directress. I feel that if Miss Gould cannot make a success of the Embassy Theatre, then no other woman can. She showed what we call 'good salesmanship' when she selected 'The Merrv Widow' as her opening attraction, after she had viewed a number of available pictures that have recently been completed at our Culver City studios. Al though only nineteen, she has alread) proved herself a most capable business woman, as well as a literary artist, wife and mother." The Embassy is well located, with entrances on both Broadway and 46th street, in the very busiest of New York's famous theatrical district.