Exhibitor's Trade Review (May-Aug 1925)

August 29, 1925 Page 37 Embassy Theatre Another Monument to Thomas Lamb Well Known Architect Outdoes Past Efforts Thomas W. Lamb Gloria Gould Lays Managerial Plans (Continued from page 36) "Good system will also characterize the management of the house. My ideal will be to have everything running in first-class order, without a single hitch anywhere. Perfect performance will be the watchword, from the moment of entering the theatre until the last flicker of the picture. Patrons will find no delay in being seated properly and the programs will commence on time. I have never had the opportunity of putting my ideas into practical operation, but I firmly believe they will take hold here and find favor with discriminating theatre goers who want only the highest type of motion piclure entertainment." Perfect Manager MISS GOULD, in private life, is the wife of Henry A. Bishop, Jr., a New York broker, and she has been married two years. She is a shining example of the successful modern woman of the new generation, at one time assuming the obligations of wifehood, motherhood (she has a baby daughter), and business management, signalized by her . appointment at the Embassy. She looks after her home in Greenwich, Conn., and an apartment in New York, commuting each day to the city. In ad dition she finds time to fulfill her part in the life of a smart New York Society woman and also goes in for aesthetic dancing and newspaper and magazine writing. She devotes an hour each day to the study and practice of Russian Ballet dancing and plans some day to do professional work along that particular line. UNE of the most interesting little theatres of the city, the Embassy at Broadway, 46th and 47th Streets, the work of the office of Thomas W. Lamb, well known architect, will open its doors to the public on or about August 26th. Most unusually beautiful and practical, the Embassy offers something new in motion picture theatres to New York film patrons. The entire house seats but 600 people and is situated on one floor, there being no balconies, mezzanines or boxes. Upon entering the theatre, one finds the side walls of the lobby and vestibule treated in marble, embellished with bronze display frames, mirrors and decorative plaster. The vestibule is provided with a richly carved Circassian walnut and marble advertising kiosk, instead of the usual ticket booth. The ticket office is placed in the lobby. The playful lines of Jean Berains, French baroque, have influenced the motives of wall and ceiling design. Arcade-like side aisles, a feature of this house, givei access to auditorium and stage. Wide and graceful arches between richly ornamented piers out line the wall decorations, consisting of six paintings, reproducing Gobelin, the subjects of which are chiefly archi tectural. These and two similar paintings flanking the proscenium and concealing the organ enclosures, are creations of Mr. Arthur Crisp, mural painter. fXlHE feature of the profusely orna-* mented ceiling is a large indirectly lighted dome, which is surrounded by a number of illuminated art glass panels. The color scheme of the house is exceedingly harmonious. The carmine and gold trimmed piers blend well with the ceiling, the draperies of luxurious silk damask, the carpet and all other furnishings. The chairs are covered " with tapestries with carmine lacquered arms and black lacquer and gold standards and backs. The aisles are wide, the seats roomy and comfortable. The Ladies Retiring Rooms and Mens Smoking Rooms are accessible from the lobby. The walls are canvas covered, depicting subjects in decoration of the Chinese Chippendale and (Continued on page 38) Mr. Arthur Crisp's Murals decorate the walls.