Exhibitor's Trade Review (May-Aug 1925)

Page 40 Exhibitors Trade Review BALLUNA SPOT FOR Embassy Projectors LIFE OF THEATRE Use Cinephors The Balluna spotlight, which has formed part of the project equipment at the New Embassy theatre, is one of the finest pieces of apparatus of its type, and is manufactured by Henry Mestrum of New York. The spot lamp is complete, on adjustable ball bearing stand, fitted with counter-balance weights. Front equipped with inter-changeable condensor mounting to permit use of long or short focus allowing for flood spot lighting or scioptian effects. It has an iris dissolver, automatic curtain dissolver, color boomerang, all controlled from rear of lamp. Burner, heavy 100 ampere long trim, lamp house fitted with double doors on each side with observation glasses on sides and at rear. Quick change lever on sides of lamp to permit pre-determined setting for any action size of spot or flood. There are more than 100 of these spotlights in use throughout the country, such houses as the Hippodrome, Capitol, Rivoli, Strand, Keith's, Loew's, and all the major circuits of the country making use of them. It is the only lamp of its kind built like a real machine, not merely an assemblage job, but a manufactured product. The machine is guaranteed to last the life of any theatre. Next to the type of attractions and programs which will be offered at the new intimate Embassy Theatre, nothing will g;o further toward attracting a character class of patronage, than the beautiful opera chairs which were furnished and installed by the American Seating Company of Chicago. Comfort came first in the thought of the sponsors of the newest film palace on Broadway, and comfort has been the fundamental principle of the seating organiation. Six hundred of the finest and most luxurious seats (the total seating capacity of the house), were designed for this theatre, harmonizing perfectly with the interior color and decorative scheme of the house, as laid out by the architect, Thomas W. Lamb. The color scheme is Carmine Red and black, harmonizing with the interior decorative treatment. The chairs are equipped with steel springs and upholstered Bausch and Lomb Cinephor Lenses Manufactured with Same Care as Camera Lenses The three latest model Simplex projectors now in the booth at the Embassy are equipped with Cinaphor projection lenses manufactured by the Baus<h & Lomb Optical Company of Roche ster, N. Y. These lenses are generally conceded to be the premier projection lenses on the market, furnishing four big lens requisites — definition, flatness of field, illumination and maximum contrast between black and white, due to their superior correction. These lenses can be quickly brought to a sharp, definite focus, which seems to be quite impos ;ible with the average projection lens. The Bausch & Lomb lenses are unusually v/ell corrected for spherical and chromatic aberration. The close a tention of experts is given to the grin ling and polishing and each lens is subje cted to a severe test before leaving the works. Cinephors are regarded in the factory as a work of precision ojtics, in the same class as their high g*ade photographic anastigmats and are h vndled with the same care as the camera lenses. All Cinephor Lenses are mounted to insure durability and absence of lost motion, and are so critically tested and so uniformly dependable that purchasers find it unnecessary to make any selection for quality. cushions and backs. The ball bearing hinges with which these opera chairs are equipped are perfect in action, noiseless and practically automatic, permitting the seat to fold perpendicularly and allowing the occupant of the seat to stand between the arms, affording full passageway between the rows. A clear view of the screen and stage will be afforded patrons from every seat in the house. The honor of equipping the Embassy with the finest theatre seats on the market today, is but another triumph for the American Seating Company and their L. N. Olmsted, who supervised the work of planning and installation. They have adeied the Embassy to a long list of America's best theatres. The management of the Embassy Theatre is to be congratulated in having selected an organization of such note and authority in cementing the future confidence and patronage of its clientele. PRECAUTION TAKEN TO FIREPROOF HOUSE Every precaution in the construction of the Embassy Theatre was taken to make the new home of Metro-Goldwyn-Mayer Special Productions absolutely modern and fireproof. In line with this policy which no modern theatre neglects, American Film-Safe equipment for the prevention of conflagration in the projection booth, was selected to fulfill a very necessary need in this department of the theatre. The American Film-Safe is a highly developed and efficient medium for housing and protecting motion picture film. It is the only container on the market today which offers a proper (Continued on Page 44) Rambush Again Chosen For Decorative Art ARTHUR CRISP DOES MURALS The interior wall and ceiling decorations of the Embassy theatre were designed by the Rambusch Decorating Company, an organization which has had thirty years experience in working on the principal theatres of the country. The color design finds its motif entirely from the Watteau room of the Chateau de Bruschsal (Bade) of the French period of Louis XIV. Arthur Crisp, mural painter of note transferred a series of old French paintings taken from canvasses of the old masters to the walls of the theatre. The color scheme of the carvings is of red and black lacquer of early Chinese design. Beautiful crystal chandeliers adorn the ceilings and the walls, and harmonize with the rest of the sumptous fittings. The ceilings, a light cool gray and gilt, are in direct contrast with the over-elaboration of the lower walls. The lighting effects throughout the house are to be in subdued tints such as flame amber and other pastel tones. There will be no white or blue lighting used, and it is believed that this is a distinct innovation with motion picture theatres. The whole interior design was planned to make the Embassy ultra-distinct and pleasing, reminiscent of the Salons of France in the hey-days of the Louis Kings. The Colony and the Piccadilly are two of the newer theatres on Broadway which were also decorated by the house of Rambusch. American Seating Company Builds Chairs to Architect's Specification