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Page 42
Exhibitors Trade Review
Org
Installation Awarded to . P. Moller Company
Three Manual Console Built of Red Mahogany
EACH new theatre which joins the growing ranks of beautiful show houses in America, usually boasts of the fine organ which it has installed, but it is doubtful if any of them can surpass, in fineness of construction and tonal qualities, the mammoth Concert Organ now installed
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STRAUSS & CO.
Telephone: — Chickering — 4210-14
NEW YORK CITY
at the Metro-Goldwyn-Mayer Embassy Theatre, by the M. P. Moller Company of Hagerstown, Md.
For the purpose of equipping the Embassy with the best organ that money could buy, the M. P. Moller Company was called in because of their reputation for building the finest obtainable. Ernest Luz, who supervised the installation and who was called upon to make his specifications, was greatlv surprised when he walked into the smallest of modern motion picture playhoues he ever saw and was faced with the problem of specifying an organ of such tremendous size in so small a theatre, as was desired for the Embassy.
Difficult Feat
IT took intense engineering skill to accomplish the task, inasmuch as, after the specifications had been accepted and construction on the organ began, city officials" inspecting the theatre forced a severe handicap upon the builders of the organ by requiring additional ventilating systems to be constructed in the space originally alloted for the use of the organ proper. However, by clever changes in the architectural layout they were able to put in the same organ in the small space. The result is that the architectural placement of this organ has never been equalled anywhere in the theatre business. There is positively twice as much organ in the allotted space in the Embassy as any organ builder would admit possible.
A Thing of Beauty
THE Embassy organ is possibly the only organ in which the three manual console, at a great amount of expense and labor, has been built of solid red mahogany, fitting in particularly with the entire color scheme of the inner theatre. It is an unusual feat of theatre construction. This particular type of organ has been specified and advocated for years by Ernst Luz, and it contains all possible modern tones, yet keeps unto itself the dignity and refinement of what is expected in a real organ.
The creation of moods rather than blatant effects ar; created with the Moller and no instrument that has ever come into the hands of the musician is able to touch the emotions of men in so many ways as this mighty concert organ of the Embassy Theatre.
THE EMBASSY
THE NEWEST THEATRE ON BROADWAY, NEW YORK
HAS SELECTED
WELSH CURTAIN CONTROLS
After Investigating Every Other Device of Its Kind on the Market. THE MOST SILENT, SIMPLEST OPERATING CURTAIN CONTROL OBTAINABLE.
J. H. WELSH
270 WEST 44 STREET NEW YORK CITY