Exhibitor's Trade Review (May-Aug 1925)

Page scan 000855 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000855
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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August 29, 1925 Page 45 THE LIGHTING FIXTURES IN THE NEW EMBASSY THEATRE WERE INSTALLED BY BLACK & BOYD BLACK & BOYD Lighting Fixtures Have Been Installed in Over 600 Other Prominent Theatres A Few of Our Installations Follow: Capilol Theatre, New York City Rivoli Theatre, New York City Piccadilly Theatre, New York City Strand Theatre, New York City Albee Theatre, Brooklyn B. F. Keith's Orpheum Theatre, St. Louis B. F. Keith's Orpheum Theatre, Kansas City B. S. Moss' Regent Theatre, N.Y.C. S. Z. Poli Theatre, New Haven BLACK & BOYD MFG. CO. NO. 17 EAST 47TH ST. NEW YORK CITY ALL LOEWS THEATRES USE National Projector Carbons FURNISHED BY Howells Cine Equipment Co., Inc. JOE HORNSTEIN, Gen. Mgr. 740 7th AVENUE NEW YORK