Exhibitor's Trade Review (May-Aug 1925)

August 29, 1925 Page 47 caoi IOBOI lomoi iobo THINK IN COLORS D o o a o © © SEE IN COLORS DO IN COLORS W IN WITH COLORS 0 C! INDISPENSABLE FOR CORRECT MOTION PICTURE MUSICAL PRESENTATION Not an Encyclopedia or Book —BUT— A PRACTICAL METHOD FOR OBTAINING MUSICAL RESULTS WHICH WILL INCREASE YOUR BOX OFFICE RECEIPTS a FOR PARTICULARS WRITE DIRECT TO MUSIC BUYERS CORP. 1520 Broadway, New York i — 3ono=s lonai =oe D © 0 "DE LUXE" Interchangeable FLASH SIGN (Flashes on and off) AN IDEAL DISPLAY SIGN FOR YOUR DAILY PROGRAM The most practical, most effective and lowest priced display of its kind on the market. Can be placed on the stage, in the lobby, over the ticket booth or in stores around your neighborhood. The sign inserts are to be painted on transparent paper by your sign man. This paper is obtainable in six different colors. The patented mahogany frame in front of the sign box, which is 15 inches wide and 24 inches high, and consists of two frames hinged and grooved together, grips the inserted paper and tightens it stiff as a drumhead. An ideal publicity medium that is being used extensively by Chicago Exhibitors. Ascher Bros, have several for each one of their 15 theatres. Price $10.00 F.O.B. Chicago In lots of 6 — $8.50 ea. 100 Sheets Transparent paper in assorted colors, $2.50. Mail check with order or shipment is sent C. O. D. Can be returned after five days tryout if not satisfactory. DE LUXE STUDIOS 833 W. Washington St. CHICAGO, ILL. PATHEX WINS RECOGNITION (Continued from page 46) combines to a marvelous degree efficiency of operation with compactness of space. The projector is 12^4 inches high and is iastened to a base 7 inches long and 3^4 inches wide. It has all the essential mechanisms of the standard projector — lamp house, upper and lower magazines, adjustable lens, shutter, intermittent, and an ingenious arrangement of cogs and friction rollers to assure a steady pull on the film strip as it is drawn by the pull-down claw before the projecting lens. The projector is equipped with a 12volt lamp, current for which is secured from the ordinary house circuit by merely pluggirg into a convenient outlet or lamp socket. Pictures can be projected on as small an area as the human hand with perfect visibility. A sheet or wall space up to 3 by 4 feet can be used with the same clarity of detail. An especially ingenious feature of the Pathex projector is an "automatic stop," which halts the movement of the film at such frames as contain sub-titles and holds the film in check until the spectator has had time to peruse the reading matter. In this way, a sub-title takes the space of only one frame or at the most two frames, thus effecting an immense saving in footage over the standard projection. The Pathex Company has prepared a wide variety of interesting subjects in ready-made exhibition form for home projection. These sugjects, which are procurable at a very moderate cost at the same stores handling the camera and projector, cover animal life, industry, art, science, drama, comedy, sports travelogues etc. These exhibition films are provided in two sizes — thirty or sixty feet long. The require only the use of the projector, the camera being employed for such original motion picture photography as the amateur photographer may wish to make. The Pathex camera and projector have already been placed on sale in leading stores throughout the East and have met with an enthusiastic response on the part of the public. The sponsors of the invention look to it as the most effective medium yet devised to spread the mission of the motion-picture to those who had not yet been won over to the support of the screen. Stanley Frame Company Carries Good Line The displaying of your current and forthcoming productions means much in putting over your house. Generally, people passing by are interested in your presentation. They wonder what you are showing today and tomorrow and the next day and even the following week. It is your duty to give them this knowledge. If you can do it elaborately, do so. If not elaborately, do it in a plain, business-like manner. Frames for your lobby displays attract the eye and in this Stanley Frame Co. is considered exceptionally good. 3j= =fc 5^ Reflecting Arcs The exhibitor who is careful in his choice of product gives a great deal of attention to his projection room. This is as it should be, forv after all, this is one of the important links in his theatre. In choosing reflecting arcs, he will find the equipment at the American Reflecting Arc Company, of Boston, satisfactory. $2500 PER YEAR GIVES YOU ABSOLUTE PROTECTION AGAINST FIRE IN YOUR THEATRE A Marvelous New Device Send for Full Information The CLEVELAND Film Protector Corp. 811 Prospect Ave. CLEVELAND, O. WELDED WIRE REELS For Sale . by Howells Cine Equipment Co., 740 7th Arc. Ntv Yitk