Exhibitor's Trade Review (May-Aug 1925)

Page 48 Exhibitors Trade Review ~ I Strauss Signs for Embassy ■V A L L E N Pat. Applied For * THE PERFECT CURTAIN CONTROL We don't have to praise our tracks — our customers do it for us — each new customer is a new booster — join them and use the best, E. J. V ALLEN ELECTRICAL CO., AKRON, O. V A L L E N ■COERZ LENSES KINO HYPAR For clean cut movie negatives — made in 1 5/8 in. to 3 in. focal lengths. KINO TELEGOR "A practical and compact telephoto, 9% in. focus, f: 6.3 — with precision focusing mount and hood. Fits any standard camera." MICROMETER MOUNTS For precision focusing1 — one mount for several interchangeable lenses if preferred. TRICK DEVICES We are headquarters for movie trick devices — round and square closing shutters for vignetting effects, mask boxes, double and multiple exposure devices, and special work of all kinds, including the fitting of focusing microscopes to standard movie cameras. Tell us your camera name when you write us. Our DOGMAR for speed work and the old reliable DAGOR are standards for still photography. DOGMARS are used for telephoto effects on movie cameras. Write for the new Goerz lens booklet. C. P. GOERZ AMERICAN OPTICAL CO. 317 E. 34th St., New York City CONSIDERED WORLD'S GREATEST SIGN MAKERS Strauss & Company, the widely known constructors of electric and painted outdoor signs for buddings of every description have prepared exterior illuminated signs for the new Embassy Theatre, similar to other display signs hanging down the fronts of Broadway Theatres, for which work they contracted. All the Marcus Loew houses in New York have been equipped with electric display signs constructed by the Strauss Company. They are the world's biggest signmakers of every description and they are called upon to contract for theatres in every city in the United States. Lattice Hanging Baskets for Theatre Lobbys & Stage Set Booklet mailed upon request. Schroeder Art Flower Mfg. & Decorators, 6023 Superior Ave., Cleveland, O. S. O. G. CONDENSERS COMBINE HEAT RESISTANCE AND SUPERIOR OPTICAL QUALITIES They are more highly polished than others. They are of extreme clearness and do not discolor. They do not aDsorb light rays, or rays of photographic value. The S. O. G. factory is affiliated with the famous Goerz Works of Berlin Sole Distributors: Fish-Schurman Corporation 45 West 45th Street 1050 Cahuenga Avenue New York City. Los Angeles, Cal. Also Sole Distributors of: Goerz Motion Picture RawStock MUSICIANS HAIL NEW MUSIC GUIDE (Continued from Page 46) repeated, as are essential to the screen story, or as required to create proper atmosphere, emotions or moods. This, at the present time, is a costly procedure, compelling the theatre manager or musician to purchase, in duplicate, many compositions, or sacrifice the better and correct synchrony. The new guide not only makes the symphonic and operatic form of synchrony a fact, but it also makes unnecessary the purchase of any composition in duplicate, at the same time reducing the cost of music in the score by one-half, and increasing the efficiency of the score three hundred percent. The beauty of the new system is that the use of thematic music cues is continued as heretofore, as they cost exhibitors nothing. With the color guide, repetition is simple and substitution of numbers less frequent. The color classifications are used as a medium for creating a universal picture music intelligence in your theatre, promoting the idea of synchrony to emotions, moods, etc. The basic colors of red, white, dark blue, dark green, yellow, black, brown, purple, orange, gray, light blue and light green have been utilized by Mr. Luz in his new system to render an easy musical analysis of moods and emotions. The classification of these colors, together with their illustrative value in picture playing, immediately suggests a symphony of colors, which, when placed according to screen suggestions, automatically creates a symphony of music that cannot fail to be synchronous. While the symphonic color guide is primarily intended to make possible the easy repetition of two or more numbers in the same music score, without purchasing duplicate copies, thereby affording the musician a greater latitude for the placing of numerous themes, it is also applicable to the scoring of the entire picture. Mr. Luz has made practical the use of colors toward setting up of a musical score from a cue sheet by placing proper color tabs on the selected themes or compositions, interspersed with color cue cards, which immediately places at the musician's disposal the desired piece of music at the right time. The cost of the Symphonic Color Guide is a very nominal one, when the saving in music purchases is considered, and is practically the first and last cost, the guide being used over and over again with the same effect. The new guide has been something which musicians have wanted for many years and the device is as simple to use as it was to produce.