Exhibitor's Trade Review (May-Aug 1925)

Page scan 000859 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000859
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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August 29, 1925 Page 49 Simplex Ticket Register Installed in Embassy Among the other modern equipment installed by the Howells Cine Company in the Embassy, which Gloria Gould will manage, is the Simplex Ticket Register for the boxoffice in the lobby. This automatic ticket seller manufactured by the World ticket and Supply Co., Inc., of New York, embodies every known demand of the exhibitors of the country, and will render adequate service at the new house, as it never forgets, works fast, makes no mistakes and protects the money. Each unit of the Simplex is complete in itself and has its own operating mechanism. Its construction also makes possible an evenly balanced machine when in operation, as with the individual units the load on the motor can be distributed so that it is not closing all the knives at the same time, nor being stalled if all the keys happen to be down at the same time. The construction also permits the operation of all the units at the same time and in case two different priced tickets are requested by a patron, the cashier does not have to wait while one set of tickets issues before pressing the button for the others. Every movement is a positive in each unit and there is no depending on spring actuated clutches for the proper functioning of the movements of each unit. The feed wheel of each unit is designed so that no matter what wear takes place in the mechanism, the tickets are always cut at the proper place. The magazines are open on one side with a retaining strip to keep the tickets from falling out. This construction leaves the tickets always free to issue without any binding in the magazines. This also leaves an unobstructed view of the tickets in the magazines so there is no guess as to the quantity remaining. One of the chief advantages of the open design is that in case a ticket strip is broken in the bundle, the magazine does not have to be removed from the machine to rethread, as the movement of a few inches of 'the magazine will allow the end of the strip to be picked up and the machine rethreaded without even opening the retaining strip. The top of the register is so constructed that there are no obstacles to interfere with the sliding of the coins in the making of change. Some of the theatres and circuits using the Simplex Ticket Register are the Strand, Marcus Loew Enterprises, Stanley Circuit, Southern Enterprises, Jensen Von Herberg, M. E. Sommerford Enterprises, Saenger Amusement Co., Lubliner & Trints, Balaban & Katz, Kinkelstein & Ruben and the Piccadilly Theatre. Pertinent Questionaires Picking out some thirty questionnaires from a batch recently received from exhibitors in the Eastern territory and Canada, it is interesting to note the different types of organs, projection machines and screens used in the various houses. Among the theatre equipment reported were 3 Kimball organs, 2 Bartons, 1 Warren, 1 Robert Martin, 6 Wurlitzers, 1 Smith Unit, 1 Morton, 3 Austins, 1 Karn Warren, 5 Mollers, and 1 Earl J. Beache. Concerning projectors, there were reported 19 Simplexes, 8 Powers, 1 Duplex. Screens were of a wide variety and consisted of 1 Rembusch, 1 Gordon Velvet and Gold Fibre, 3 Raven Haftones, 1 Silveroid, 1 Mineral surfaced, 1 concave plaster, 1 Superlite, 2 Gardner Gold Fibre, i Gold King, 6 reflective and 1 Gold Fibre. Bush Organ Slides Tickle Funny Bone The exhibitor who keeps his audience in good humor is doing a great deal of good for the reputation of his theatre, and, quite naturally, his box-office receipts. There are many various methods of pleasing your patrans. M. S. Bush, of Buffalo, reaches the public through its funny-bone. His cartoon service is especially prepared for organ recitals as well as many other types of musical renditions. Z'JPhelco!" CharlesW.Phellis&Co. INCORPORATED 130 West 42nd Street, New York BRENKERT BRENKERT "F3" Combination Projector B U I L D PROJECT ANIMATED COLOR LIGHTING and SCENIC EFFECTS with the BRENKERT "F3" COMBINATION PROJECTOR and add interest to your show and additional patronage to your theatre. Write us at once or see your dealer for complete information on this newest creation. A REAL BOX OFFICE ATTRACTION BRENKERT LIGHT PROJECTION CO. Designers and Manufacturers DETROIT, MICH. E F F E C T S S T I M U L A T E THEATRE ATTENDANCE TICKET BOOTHS MIRRORS LOBBY DISPLAY FRAMES ALL DESIGNS ORIGINAL OUR New Catalogue CONTAINS All the newest and most original designs for theatre lobbies. Send for Our New Catalogue. Stanley Frame Co. L. RING, Pres. 727 7th Ave. New York