The Edison phonograph monthly (Mar 1903-Feb 1904)

EDISON PHONOGRAPH MONTHLY. FORTHCOfUNG MACHINE CATALOGUE. \ NEW Catalogue of the Phonograph — -*V it wil1 be Form 375 — will be ready for tt'.: trade about March 15th. It will be the most expensive and most attractive catalogue yet gotten out by this Company. It will contain twenty-four pages, with a handsome cover having a plush effect. The plush surrounds a half-tone picture of Mr. Edison. Both cover and inside will be printed on Dill & Collins' papers. The illustrations of the various types of the Phonograph are the best that could be made. In order to get the best results the several styles of machines were consigned to the Photo-Chromotype Company, of Philadelphia, who made a set of beautiful wash drawings of them. These drawings were in turn made into vignetted half-tones of a superior character. This catalogue will not contain any matter referring to . outfits or accessories, but will be strictly a machine catalogue. The Advertising Department will receive orders for this catalogue, but reserves the right to hold them until a sufficient supply has been received from the printer to supply all Jobbers with a quantity. It also reserves the right to reduce the size of the orders where the quantity asked for seems excessive. Jobbers will do better if they order a small supply and re-order later. This catalogue will be too expensive to use for circulating by mail and lo save the necessity for doing so we expect to get out for shipment with the catalogue an exceedingly attractive four-page folder, advertising the Gem, Standard, Home and Triumph Phonographs. The Advertising Department will enter orders for this folder also. MR. HERBERT A. SHATTUCK. IN October last Mr. Shattuck was compelled by ill health to relinquish his position as Manager of the Advertising Department of this Company. We desire even at this late day to say a word with respect to his connection with the Company. Mr. Shattuck entered our employ five years ago, when the business of the Company was comparatively small. He created the Advertising Department, introducing into it the various systems now in use. He worked faithfully, unremittently, untiringly in our behalf and to him is due no small share of credit for the present widespread popularity of the Edison Phonograph. He severed his connection with the National Phonograph Company solely because of ill health and that such action became necessary was deeply regretted by his associates. C. W. N. HANDBOOK. ONE of the features of the Phonogram a year or more ago was a series of articles, running through about fourteen numbers, by C. W. Noyes, of Cincinnati, on the use of the Phonograph and the art of making Phonograph Records. These were written from the viewpoint of a man of practical experience and made those issues of the Phonogram much sought after. Mr. Noyes has now re-written the articles, added new material to them and the whole has been published in book form by Ilsen & Co., of Cincinnati. The book contains 78 pages, 5x8, is profusely illustrated and is sold at 50 cents for cloth and 25 cents for paper covers. It is the most up-todate treatise on the subjects treated. Ilsen & Co. will fill orders for it. NUMERICAL RECORD CATALOGUE. ANEW Numerical Catalogue of R.ecords, Form 395, which included all domestic and foreign selections listed to March 1, 1903, was sent out to the entire trade in February. As this catalogue is for store use only, it was decided that five copies to each Jobber and one to each Dealer should be sufficient for their needs, and that number was mailed. We have since been compelled to refuse a number of requests for' a quantity of them. A very small edition was printed of this catalogue, and it is now practically impossible to fill orders for more than a few copies at a time. Dealers should not depend upon their Jobbers for extra copies when needed, but write direct to the Advertising Department of this company. Through an oversight, four foreign selections were omitted from this Numerical Catalogue. They were 12124, 12125, 12127 and 1 2 141, all German selections by Hugo Gottschall. The trade is hereby advised that these titles are still made and may be ordered as before. Make a note of this in your catalogue. THE supply of the brown advertising card, Form 288; the "Figure It Out Puzzle," Form 277, and the Key Puzzle, Form 278, is exhausted, and no more orders for them can be filled. If you get tired of talking about the same thing, remember that other people, while they may know about you and what you have to sell, need gentle, constant reminders of the fact. — Business Problems.