The Edison phonograph monthly (Mar 1903-Feb 1904)

EDISON Phonograph Monthly PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO. VOL. J. NEW YORK, JULY, J903. No. 5. The National Phonograph Co., NEW YORK : 83 CHAMBERS STREET. CHICAGO : 304 WABASH AVENUE. SAN FRANCISCO : 933 MARKET STREET. ANTWERP : 32 REMPART SAINT GEORGES. LONDON: 52 GRAY'S INN ROAD, HOLBORN. EDISON PHONOGRAPHS AND RECORDS. All communications to The PHONOGRAPH MONTHLY should be addressed to the Advertising Department, S3 Chambers Street, New York. N N Order Early for Fall Trade i Advance List August Records. .....' 2 Price-Cutters Will Suffer Sooner or Later. 3 Agreements To Be Signed with Every Jobber 3 Record Shipments 3 Order and Injunction in "The Fair" Case. . 4 Instalment Plans for Selling Phonographs. 4 Factory Additions 5 French, German and Spanish I. C. S. Language Outfits 5 The August List 6 A Pioneer in the Phonograph Business ... 7 On "Following Up" 7 Posters and Street Car Cards 7 Dealers Must Sign Agreement at Once. ... 7 About Printed Matter 8 Price-Cutting Abroad 9 Odd Uses for the Phonograph 9 Why Bill Bailey Returned Home . . 9 Detroit "Raises" Chicago 10 Owns Over 1,900 Records to A Large Advertising Horn tt Among the Jobbers it Thomas A. Edison's Patents 12 Phonograph for Dictation Purposes 12 Suspended List 14 A Jobber's Large Order 15 Julv Advertising 15 A Reporter Hears Our Chimes Records. . . 12 A Phonograph Incident in ,the Philippines 13 A Dealer's Commendation 13 A Peculiar Phonograph Belt 14 ORDER EARLY FOR THE FALL TRADE. Although it is July, it is none too early to begin to think of the fall. Jobbers and Dealers who were handling our goods a year ago will recollect how difficult it was towards winter to get Phonographs, Reproducers and Records promptly. This was largely due to the great influx of orders as the holiday season approached. A similar difficulty may be avoided by placing orders for goods in advance; in other words, anticipate your fall needs. Look over your last year's business to see what goods you sold, then take account of stock so as to determine what styles of machine or what Record titles you are short of, and then place orders for sufficient goods to make your stock complete. Bear in mind, if you are a Dealer, that it takes time to get an order to your Jobber; it takes more time for him to place his order with us, and, as shipments are made by freight, it takes considerable time to get goods to him, to say nothing of the possible delays at the factory in consequence of the number of orders -already on file. Your order, however, will get attention in its turn, if others are ahead of it, and in this way you will get your goods at about the time you are needing them most. Even if you should get them ahead of your demand, there is no chance for loss in having them. There will be no changes in the styles of Phonographs this fall; there are scarcely any Record titles not saleable at all times and there is no liklihood of loss because you have a complete stock. We know from past experience that business is very frequently lost because a customer cannot get a Phonograph quickly or get a supply of Records of his choice when he wants them. Having a st6ck on hand, therefore, makes it possible to sell more goods than would otherwise be possible without it. Anticipate your wants ; place orders early. The Phonograph will sell itself. Play it. THE ADVANCE LIST OF JULY RECORDS APPEARS ON PAGE 2. ORDER FROM IT. NO OTHER ADVANCE LIST WILL BE ISSUED.