The Edison phonograph monthly (Mar 1903-Feb 1904)

EDISON PHONOGRAPH MONTHLY. A TALKING MACHINE PUBLICATION. We have received the first three issues of the Talking Machine News, published by E. T. Heron & Co., 9 Tottenham street, London, England. It is published in the interest of the entire talking machine trade in England and announces that it will treat all styles with equal fairness. The numbers thus far issued are full of interesting matter. TRADE ADVERTISEMENTS. A novel advertisement of Edison goods was that of the Minnesota Phonograph Company, 37 East 7th street, St. Paul, Minn., which appeared in the St. Paul Daily News of July 9. The advertisement was printed in red ink, while the remainder of the paper was printed in black, as usual. It was an advertisement that would attract more attention than an entire page printed in the usual manner. It stood out so strongly that no reader of the paper could fail to see it. It was a most creditable bit of advertising. RECORD SHIPMENTS. We are steadily catching up on orders for the monthly Records. The June Records were entirely shipped early in July, and the July Records were out of the factory on July 29. This leaves only the August list to be sent out. It is probable that these will go out early in August, and that the September list will get back to the normal time of shipping, viz : on or before September 1. We hope from that time to make regular shipments each month and have them out before the first of the month. CURRENT CATALOGUES AND PRINTED FORMS. The following is a list of the form numbers of catalogues and other printed matter furnished to the trade at the present time : 291 Jingle Book No. 3. 371 Catalogue of Parts. 375 Catalogue of Phonographs. 376 Catalogue of Accessories and Coin Slot Phonographs. 381 Catalogue of Foreign Records. 390 Soldier Hanger. 391 Sailor Hanger. 395 Numerical Catalogue of all Records. 400 Chinese Record Folder. 404 July Supplement. 409 "Looking for Band" Card. 414 Four-page Folder showing Gem, Stand ard, Home and Triumph. 415 Electrotype Catalogue. 418 Looking for Band Booklet. 425 Record Order Pads in 5 sheets (sheets A, B, and C for Domestic titles ; sheets E and F for Foreign.) E and F for Foreign). 427 Art of Making Records. 428 Four-page Advertising Folder. 431 "Summer Girls" Hanger. 446 July Bulletin. SOUGHT THE BEST. Prairie City, 111., July 14, 1903 We signed the new contract July 1, 1903, and it is a source of great pleasure to us to realize how well you « protect the Dealer, and assist him in the selling of your goods. We have been receiving your list of Suspended Dealers, and we will co-operate with you in every manner possible to put down this ruinous practice of price cutting, etc., and we only wish that other manufacturers would follow up these same methods, thereby protecting the retail dealer to the fullest extent. The Edison Phonograph Monthly has reached us regular since its first publication. We thank you for same, and trust we may not miss a single number, as it is of great interest to us, also a great help in many ways. We have been selling Edison Phonographs and Records, in connection with our jewelry business for the past three years, and we have built up a nice business here in that line. We obtain our goods through your general agent, Eugene Zimmermann, of the Peoria Phonograph Co., Peoria, 111. About four years ago we were selling phones, but being a great admirer of Mr. Edison, his achievements and, inventions, we naturally sought for the best sound reproducing machine on the market. During the past year we have had very numerous inquiries for Piano Records, but have always been compelled to tell our customers that no exclusive piano solos had as yet been manufactured. Since the piano Record "Violets," by Frank P. Banta, has been made, it has been pronounced here as very fine, by all who have heard it, and we trust the demand will be so great for these particular Records that you will find it to your interest to add a piano solo to your list every month. During the fall and winter we give Phonograph concerts every two weeks, inviting alt our jewelry customers and Phonograph patrons to spend a few hours in our store and hear the Moulded Record selections. In this manner we do a great amount of free advertising, to say nothing of the local newspaper advertising and distribution of your printed matter. As a result of these concerts we find it is a good way to sell your goods, and we invariably sell from one to two machines as a direct result of these entertain ACKERMAN & CO. MEANS TO GET MORE BUSINESS. Mount Carmel, Pa., July 14, 1903. I will give you my idea on the Edison _ Phonograph Monthly and about advertising matter. I thing the Monthly is the best thing that ever could have been printed, because it lets one Dealer know what the other is doing, and how they do business, and you can learn and see where you make mistakes, and you can increase your business by doing the same. Through the Phonograph Monthly I intend to increase my business fifty per cent. I intend to advertise more than I did ; I intend to do as the Western Dealer did, sell on the easy payment plan, and I have no ore to thank but the Monthly for the idea. D. E. Herb.