We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
14
EDISON PHONOGRAPH MONTHLY.
ADVERTISING DEPARTMENT MATTERS
It is not likely that we shall get out a series of posters and street car cards. The cost of this kind of advertising is too great for most Dealers. The number who have been written about them is too small to warrant us in having the work done.
We have on hand a small quantity of the monthly Record supplements issued since January. They are of no use for the purpose of pushing new Records but most of them are quite attractive and some Dealer may find them useful for general advertising. We shall be glad to supply them as long as they last.
Sample copies of the new edition of the four-page machine folder, Form 414, showing the Gem, Standard, Home and Triumph Phonographs, has just been sent by mail to the entire trade. We regard this as a very useful folder. The edition just printed will permit us to fill orders for reasonable quantities.
A paragraph in the July issue of the Edison Phonograph Monthly, concerning the furnishing of Order Books to Dealers, has caused some Jobbers considerable annoyance. The paragraph made it appear as if we furnished an Order Book which could be used by Dealers
to order goods through Jobbers. This was an unfortunate mistake. The Order Book is one that can only be used by Jobbers in ordering goods from us and by such Dealers as place orders direct, and not through Jobbers. It bears the name and address of the New York office of this company, and could not be used for ordering through Jobbers without causing confusion. The Advertising Department asks the trade to accept its apologies for this error.
We have received from the printer a supply of hangers showing the Price List, Terms and Conditions of Sale under which Edison Phonographs and Records are sold. It is form 454. It has been issued for the purpose of supplying Dealers with something that they may either frame or hang up in their stores, and thereby show doubtful customers the conditions imposed upon them in the sale of Edison goods. This hanger will be mailed to all Dealers some time in August. It is being held up, along with the Celluloid Card, in order that only those Dealers who sign the new Agreement will be supplied with it. The hanger will be mailed direct, but the show cards will be placed through the Jobbers. A card will be sent to every signed Dealer, entitling him to one of these cards, and Jobbers will not be allowed to give out any of them except to Dealers who produce this card.
CYLINDER RECORD CABINETS
made with the practical knowledge of what a Cylinder Record Cabinet ought to be. We illustrate two popular leaders — and there are others.
No. 2.
I|n 0 Height 37 inch,1Ul Ll es, width 19 inches, depth i8j£ inches ; five drawers with stops, 180 pins, Mahogany veneered front and top, birch imitation sides, false back, piano finish. . Ufl 0 Height 37 inch,1u,-g' es, width 19 inches, depth 20 inches ; five drawers with stops, 180 pins, quartered oak front, back, both sides and top, piano
finish
Dealers will find it profitable to write for special discounts. These cabinets are made in the most reliable manner — in the best standard of furniture making.
22.50
28.00
No. 3.
AMERICAN PHONOGRAPH COMPANY
106 Woodward Ave., Detroit, Mich., U. S. A.