The Edison phonograph monthly (Mar 1903-Feb 1904)

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EDISON Phonograph Monthly PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO. VOL. J NEW YORK, SEPTEMBER, 1903. No, 7. The National Phonograph Co., ORANGE, N. J. NEW YORK : 83 CHAMBERS STREET. CHICAGO : 304 WABASH AVENUE. SAN FRANCISCO : 933 MARKET STREET. ANTWERP : 32 REMPART SAINT GEORGES. EDISON PHONOGRAPHS AND RECORDS. All communications to THE PHONOGRAPH MONTHLY should be addressed to the Advertising Department, 83 Chambers Street, New York. N N Explain Its Improvements I Record Shipments i Advance List of October Records 2 Dealers Should Write Nearest Headquarters 3 Building Progress 3 Art Calendar for 1904 3 Get the Writing Habit 3 Japanese Records 3 Plan for Fall and Winter 3 Binder for Edison Phonograph Monthly. 4 A Catalogue Suggestion 4 New Style Repeating Attachment 5 A. O. U. W. Lodge Entertained with a Phonograph 6 To Edison Is Due the Honor 7 Non-Signers Removed from Mail List 7 Personal 7 Comments on October Records 8 September Advertising 9 Phonograph Should Be in More Homes Than Any Other Musical Instrument. . 10 Favors a Publication for the Trade Only. . 10 Gives an Open Air Concert 10 Best Selling Records 11 Publicity Methods of Enterprising Jobbers and Dealers 12 About Printed Matter 13 Sales of Moving Picture Outfits by Phonograph Dealers 13 September Suspended List 14 EXPLAIN ITS IMPROVEMENTS. It should be part of the duty of eVery Dealer in Edison goods to convince the people of his city that the Edison Phonograph has made marvellous advances in the past few years. Many persons heard the Phonograph in its early days and formed an unfavorable opinion of it which has remained to this day. They became prejudiced against it and still retain their dislike solely because they have not heard the present-day Phonograph and know nothing of its improvements. It is the daily experience of Dealers to have people, after hearing some of the new Moulded Records, exclaim, "Why I did not know that the Phonograph could make music like that." Hundreds of sales have followed incidents of this kind. It is not enough, Mr. Dealer, that we know how good the Phonograph is or that you consider it the best talking machine in existence. We are striving to get the public to call at your stores and hear it play some of the new Records. Follow this up by urging the people on all occasions to come in. Then put on Records calculated to suit the taste of each individual. Don't put on rag time coon songs when your judgment tells you that your customer prefers music of a different character. Endeavor to ascertain their preferences and then play Records to suit them. A little care in this respect will do much to increase sales and the popularity of the Phonograph. RECORD SHIPMENTS. The demand for Records continues to be so heavy that it has been impossible to make much headway during the past month in gaining on the time for shipping August Records. The last of these were not shipped from our factory until after August 25. We had hoped to gain a week or more on this time, but had not anticipated such a steady demand for Records, both for August and for those previously listed. THE ADVANCE LIST OF OCTOBER RECORDS APPEARS ON PAGE 2. FROM IT. NO OTHER ADVANCE LIST WILL BE ISSUED. ORDER