The Edison phonograph monthly (Mar 1903-Feb 1904)

EDISON PHONOGRAPH MONTHLY. WILL EVEN STAND ABUSE. "A rather interesting matter came to our attention to-day," wrote C. J. Heppe & Son, of Philadelphia, under date of September 22. "A Standard Phonograph was brought to us for repairs with practically all of the top broken away from the bed plate. All the machine parts were badly rusted, and upon questioning the owner, we elicited the information that this Phonograph had been laying under a pile of rubbish in the cellar of his home for more than a year, that he had unearthed it and wanted to use it. "We wound it up to test it and found that even with all the rust and accumulated filth in the motor parts, it started off promptly, and practically needed no attention with the exception of cleaning and oiling. We have always realized that the Edison product will stand use, but cannot realize how this one withstood so much abuse." A JOBBER CRITICISES. One of our Jobbers has written the Advertising Department, criticising it for omitting from the August issue of the Edison Phonograph Monthly the list of Suspended Dealers. We confess that the omission was a mistake, and promise not to offend in the same manner again. The same Jobber suggests that the list of distributors be published more frequently. WTe will endeavor to publish it more often in the future. ALL'S LOVELY. With the exception of Canada, which has been delayed for legal reasons, our new Agreement is in full force throughout the country and is working satisfactorily. Dealers who have gone out of business have been removed from our mail list and hosts of new ones have been added, and everything has again resumed its normal condition. We shall be glad if Jobbers will advise us of any cases where their Dealers do not receive matter by mail. We have endeavored, of course, to get on our mail list every signer of the new Agreement, but with so large a number it is quite possible that here and there a name has been overlooked. If Dealers find errors in the address that comes tc them, we shall also be glad to have them send corrections direct to the Advertising Department. CANADIAN DEALERS MUST SIGN BY NOVEMBER 1. Owing to a legal delay Canadian Phonograph Dealers were not asked to sign the new Agreement until September. Their names were continued on our mail list in the meantime, and this will be done until November 1. All who desire to continue in the Phonograph business must sign by that time. Those whose Agreements are not in the hands of their Jobbers by that date will find it difficult to get orders filled. Their names will also be removed from our mailing list. COUNTY FAIR ADVERTISING. It is now too late for county fair advertising, but the following letter is re-printed as showing an interesting manner of awakening the interest of Dealers in the matter. It was sent by The Theo. F. Bentel Co., Inc., of Pittsburg, to all of its Dealers : The question of whether it is profitable to exhibit at County "Fairs" is one that you have no doubt considered. Our own experience, together with others, has proven to us that it is one of the best mediums of advertising that a Dealer can adopt. You come in contact with a class of people whom you could not meet otherwise. You meet them face to face, thus furnishing you an opportunity to explain the merits of the goods, and furthermore, give the prospective buyer an opportunity to judge for himself. He hears the goods, and therefore does it not appeal to him in the same vein as were you to send him a beautiful lithograph cut, accompanied by a circular letter, explaining its virtue in glowing language. As we stated before, we have tried it and found it profitable as an investment and a good medium of advertising. You can sell enough and more goods than, the small expense attached to it. We furnish you all the catalogues free of charge — think the matter over and see if it won't pay you to try it. The investment is small and the returns as great as you make it. E. P. n. AS AN ADVERTISING MEDIUM E. A. Batchelor, Manager of the Utica Electric and Phonograph Co., in ordering a halfpage advertisement in the Phonograph Monthly for October, writes : "The little article in your Phonograph Monthly for July, 'An Advertising Horn Eight Feet Eight Inches Long With a Three Foot Three Inch Bell,' has been read by most every Dealer in the Country, we guess, owing to the large amount of inquiries coming in every day. We have hired Mr. Ecker to make horns for us, and have filled several orders for same." The advertisement of this horn may be found in another column. SOLD TWO TRIUMPHS. Springfield, Mo., Sept. 11, 1903. I have just sold two Triumph machines to one man. A wealthy miller of this city called at my place several days ago and said he wanted to hear a Phonograph. I played the Triumph machine, and he was so well pleased he bought two, paying cash for same. I learned later one was for his superintendent at the mill. The Edison is all right. Morton Lines.