The Edison phonograph monthly (Mar 1903-Feb 1904)

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EDISON Phonograph Monthly PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO. VOL. J. NEV YORK, FEBRUARY, 1904 No. J2 The National Phonograph Co., ORANGE, N. J. NEW YORK : 83 CHAMBERS STREET. CHICAGO : 304 WABASH AVENUE. SAN FRANCISCO : 933 MARKET STREET. NATIONAL PHONOGRAPH CO.. LTD., 25 CLERKENWELL ROAD, LONDON, ENG. EDISON PHONOGRAPHS AND RECORDS. All communications to The Phonograph Monthly should be addressed to the Advertising Department, 83 Chambers Street, New York. N T N Anent Records I Advance List of Edison Gold Moulded Records for March 3 Mr. Gilmore on the Present and Future ... 3 Western Freight Rates Reduced 3 Phonograph Records as Part of a School Exhibit . . . .' 4 Loyal Dealers 4 Visiting Jobbers 4 Phonograph Takes the Place of an Orchestra at a Theatre 5 Novel Way of Using a Phonograph at a Christmas Entertainment 5 Printed Matter 6 Cheap Records as an Aid in Selling Goods 6 A Publicity Method That Other Dealers Might Follow 7 Queen Victoria's Phonograph Message 7 Comments on March Records 8 Window Displays 9 Playing Records by Telephone 10 A Dealer's Argument 11 No Use for Any But Edison Goods 11 New Record Box 7 Makes Selling Goods Easy 12 A Model "Follow Up" Letter 12 Mammoth Phonograph Horn 13 Window Display Made by the Stoll Blank Book and Stationery Co 13 Suspended List, February 1, 1904 14 Jobbers of Edison Phonographs and Records 15 ANENT RECORDS. The inability of our factory to fill orders for Records is not the only evidence we have that the Edison Gold Moulded Record is holding its own everywhere as the leading cylindrical Record on the market. An investigation into the output of every factory in the country making cylinder Records shows that we are to-day, and have been for months, making fifty per cent, more Records than any other company. This statement is made on the most reliable information, and the claim of others to the contrary is the merest buncombe. Besides this, letters from the trade in all parts of the country show that Dealers generally are selling as many Edison Records as ever before. This business is being done purely on the merit of the Edison product. Many of our Dealers have put in a line of cheap Records and are using them as a means of selling Edison Records. They play them side by side, and invariably make a sale when a customer is looking for quality. For the richest, clearest and smoothest effects, for its wearing qualities and for its all round desirability, the Edison Gold Moulded Record has no equal; and the buying public admit it. We are again compelled to ask the indulgence of the trade for our tardiness in making shipments of January Records, the last of them not leaving the factory till January 27, nearly three weeks later than should have been the case. Orders for Records previously listed were so numerous and so urgent that we felt compelled to devote considerable time in manufacturing to fill them, with the result that the January list was held up. We had hoped to get into our new Record plant long before this, but delays in getting ironwork, the extreme cold weather and the difficulty of moving a plant that works nights as well as days have combined to put off the day of occupancy. Until we can get into this new building we must [Continued on page 3.] THE ADVANCE LIST OF MARCH RECORDS APPEARS ON PAGE 2. ORDER FROM IT. NO OTHER ADVANCE LIST WILL BE ISSUED.