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EDISON
Phonograph Monthly
PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO.
VOL. II.
NEW YORK, MARCH, J904
No. J
The National Phonograph Co.,
ORANGE, N. J.
NEW YORK : 83 CHAMBERS STREET.
CHICAGO : 304 WABASH AVENUE.
SAN FRANCISCO : 933 MARKET STREET.
"NATIONAL PHONOGRAPH CO., LTD., 25 CLERKENWELL
ROAD, LONDON, ENG.
EDISON PHONOGRAPHS AND RECORDS.
All communications to The Phonograph Monthly should be addressto. to the Advertising Department, 81 Chambers Street, New York.
N
N
About Trade in General i
Advance List of Edison Gold Moulded
Records for April 2
Imitation is Flattery 3
Sample Record Plan 3
A New Volume . . . 3 3
Electros to be Dropped 3
227 Selections to be Cut from Catalogue. . . 4
February Records 4
Banquet to Mr. Edison 5
Concert Phonographs May be Changed to
Play Small Records 5
Phonograph Effected the Sulu Treaty ... 5 Phonograph Records of Emperor William's
Voice 6
Here's a Plan Worth Copying 6
A New South Wales Way 7
Advertising the Greatest Essential 7
Comments on April Records 8
Cabinet for Double Service 8
A New Shaving Machine 10
Supplement to Parts Catalogue 10
No Complaints About Edison Goods 11
Printed Matter 11
Dealers' Experiences 12
Suspended List March 1, 1904 14
Jobbers of Edison Phonographs and Records 1 5
ABOUT TRADE IN GENERAL.
"We never saw such a rush for Records as this month. Thought we had plenty, but calculations have not held good." This is the way the Penn Phonograph Co. of Philadelphia writes, and it fully represents the Record situation so far as Edison Gold Moulded Records are concerned". The steadily increasing demand for our Records shows that no matter how many cheap ones are put on the market, there will always be a sufficient number of buyers of the genuine Gold Moulded article to keep our Record-making plant running to its capacity. Dealers in all parts of the country are writing that the cheap Records are cutting no figures in their localities, and that customers who have been led by their price to buy a few are coming back, declaring that they are through with them. We ask nothing else from the public than that it will compare Edison Gold Moulded Records with any on the market — either cylinder or disc — and no matter by what talent they are made. Many of our Dealers have put in a line of cheap Records for the purpose of showing trior customers the difference between them and Edison Gold Moulded Records. They report that almost invariably the comparison sells Edison goods.
In all that has been said and written during the past six months about the talking machine trade, it has been clearly demonstrated that the Edison Phonograph is the only high high grade machine of its type now being bought by the public. The only other cylindrical machine approaching its sale in quantity is one given away as a premium with newspaper subscriptions and equally cheap mail order propositions. The trade may be assured that the Edison Phonograph will never get into that class. When such a course seems necessary, the National Phonograph Co. will retire from the field.
(Continued on rage 3.)
THE ADVANCE LIST OP APRIL RECORDS APPEARS ON PAGE 2. ORDER FROATIT. NO OTHER ADVANCE LIST WILL BE ISSUED.