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EDISON
Phonograph Monthly
PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO.
VOL. II,
NEW YORK, JANUARY, 1905.
No, U,
The National Phonograph Co.,
ORANGE, N. J.
NEW YORK : 83 CHAMBERS STREET.
CHICAGO : 304 WABASH AVENUE.
SAN FRANCISCO : 786 MISSION STREET.
NATIONAL PHONOGRAPH CO., LTD., 25 CLERKENWELL
ROAD, LONDON, ENG.
EDISON PHONOGRAPHS AND RECORDS.
All communications to THE PHONOGRAPH MONTHLY should be addressed to the Advertising Department 83 Chambers Street, New York.
N
N
Trade Notes I
Advance List Edison Gold Moulded Records for February, 1905 2
Please Fill Out Cards 3
Not Guilty 3
Selling Suggestions 3
Seventy-one Mexican Records 4
Printed Matter ' 5
New Duty on Talking Machines 5
The Reason Why 6
Fac-Simile of Letter Declining Award at
St. Louis t 7
Comments on February Records 8
Among the Jobbers 10
Trade Devices 10
Model D Return Attachment 10
It Does Pay 10
Trade Holiday Advertising 11
From Australia . 12
I. C. S. Language Outfits 12
Cold Weather Idea 12
The Phonogram 12
Window Display of John M. Dean Co... 13
Interior of Store of Peter Bacigalupi 13
List of Suspended Dealers, January 1 . . . . 14 Jobbers of Edison Phonographs and
Records 15
TRADE NOTES.
In the October issue of thevEDisoN Phonograph Monthly reference was made to a meeting held in September of the officials of this company and department heads, at which the unusual trade conditions were discussed and means considered whereby the factory output might be increased. Those in charge of the mechanical department made what they deemed was a careful canvass of the situation and declared their ability within a few weeks to increase the output sixty per cent. This increase was not only equalled on time, but, owing to the remarkably increased demand for goods, it was exceeded week after week until in the week ending December 17th the output was more than one hundred per cent, greater than that of any week in September. To reach the output referred to it was necessary to run our factory night and day. This fact is cited as showing the state of business in Edison Phonographs and Edison Gold Moulded Records at the present time. It is not expected that this great demand will continue indefinitely, but at the present writing there is no sign of a let up in orders, either for Phonographs or Records. The demand will probably be unchanged for some time because there will be a general re-stocking among the Dealers on account of their holiday sales.
The advance orders received from the special supplement of Dance Records are even greater than we anticipated when the list was sent out. The total sales of these Records, however, will be very much greater in the next few months than these advance orders, for as soon as the public realize how good they are, they are going to buy them largely. Aside from their merit for dancing purposes, they are a splendid lot of Records and they are going to find more favor among people who have (Continued on page 3.)
THE ADVANCE LIST OF FEBRUARY RECORDS APPEARS ON PAQE 2. ORDER FROM IT. NO OTHER ADVANCE LIST WILL BE ISSUED.