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EDISON
Phonograph Monthly
PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO.
VOL, UK ORANGE, N.
NATIONAL PHONOGRAPH CO.
ORANGE, N. J.
NEW YORK : 31 UNION SQUARE.
CHICAGO : 304 WABASH AVENUE,
SAN FRANCISCO: 786 MISSION STREET.
NATIONAL PHONOGRAPH CO., LTD., 25 CLERKENWELL
ROAD, LONDON, ENG.
EDISON PHONOGRAPHS AND RECORDS.
All communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J.
CONTENTS
Another Great Montn I
Concerning Special Outfits 3
Notice to the Trade. . «• 3
Sample Records Must Not be Sold 3
Our New Offices in New York 3
Coin-S!ot Catalogues 4
Sign Your Orders 4
Let the Public Know That You Garry the
Goods 4
Printed Matter ... 5
Exchange Proposition Extended to
March 15 ,. 5
Among the Jobbers 5
Records to be Cut from Catalogues . 6
Cut on Freight Rates 7
Our Berlin Office 7
Caution Notice 7
Comments on April Records 8
Seventy-Two More Mexican Records.... 10 The Phonograph — How it Helps Music
Teachers 11
A Bellamy Dream Realized 11
About Record Cartons . 11
The Phonogram 12
Two Years Old 12
Dealers' Advertisements 12
A Dealer's Circular 13
It Pleases All 13
List of Suspended Dealers March 1. ........ 14
Jobbers of Edison Phonographs and Records 15
MARCH, 1905.
No. 1
ANOTHER GREAT MONTH.
The advance orders for March Records again exceeded the orders for any similar month in the history of the company. So I heavy were these orders that, in spite of our ' splendid .facilities for making Records, and the I fact that the plant was running day and night, I we were not able to ship the March Records ; until a week later than the time set down in i our regular schedule, and even then we were I compelled to make short shipments on a number of titles for which the demand was heavier than for the average of the selections. No other evidence than this demand can be needed to show the tremendous and^ ever-increasing popularity of Edison Phonographs and Edison Gold Moulded Records. The orders for Phonographs, too, have kept pace with the demand for Records. All of this is shown in the orders now on file. Then reports from Jobbers and Dealers in all parts of the country tell the same story of the great increase in popularity of Edison goods. Stocks that a year or more ago were large enough to last for a period of time, are now hardly received before they are disposed of. This is causing a readjustment of the plans of Jobbers and Dealers. It has been found in the past few months that larger and more complete stocks must be carried to hold patronage and supply the demand for Edison goods. Everyone is recognizing that the larger business ha* come to stay, and all are planning to take caie of it. All this is true of those now in the business. At the same time our correspondence is very heavy with firms writing for Jobbers and Dealers' discounts, terms and conditions. These firms have found that their competitors having the Edison line have an advantage over them, and they are anxious to handle Edison Phonographs and Records in order to get a share of the business.
THE ADVANCE LIST OF APRIL RECORDS APPEARS ON PAGE 2. ORDER FROM IT. NO OTHER ADVANCE LIST WILL BE ISSUED.