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EDISON
Phonograph Monthly
PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO.
VOL. Ill
ORANGE, N. J., MAY, J905
No. 3.
NATIONAL PHONOGRAPH CO.
Orange, N. J.
NEW YORK : 31 UNION SQUARE.
CHICAGO : 304 WABASH AVENUE.
SAN FRANCISCO : 786 MISSION STREET.
NATIONAL PHONOGRAPH CO., LTD., 25 CLERKENWELL
ROAD, LONDON, ENG.
EDISON PHONOGRAPHS AND RECORDS.
All communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J.
N
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Business Still Increasing I
Sold Without Trying 3
How to Put Graphite in Phonograph Springs 4
No Local Advertising 4
Window Display Pictures Wanted 4
Fake Sapphires 4
New Record Shipments About the First. . 5
Don't Send Orders to Factory 5
A Good Talking Point 5
Carry Every Edison Record 6
Printed Matter 6
Two Important Essentials 6
Possible New Department 6
Albert G. Williams 6
Among the Jobbers 7
Use Order Blanks 7
One of the Best Ever 7
Edison Gold Moulded Records for June. . 8
Heard it Played and Was Convinced 9
Edison Eulogies in Song 10
An Interesting Article 11
Preached His Own Funeral Sermon by
Phonograph 12
One Owner's Testimony 12
The Phonogram 13
A Dealer's Soliciting Letter 13
Jobbers of Edison Phonographs and Records 14
List of Suspended Dealers, May I, 1905.. 15
BUSINESS STILL INCREASING.
When the Dealers' three-for-one proposition terminated on March 15th, we thought that it would be followed by a falling off in the volume of orders for Phonographs and Records. Although this proposition did not bear in any way upon the sale of Phonographs, we still felt that in some unexplained manner it might have been a factor in the increase of orders for Phonographs. It seemed quite reasonable to suppose that the volume of the Record orders was to a more considerable extent due to this special proposition. Somewhat to our surprise, however, the number of orders received after March 15th were fully as large as at any previous time and the number of advance orders for May Records even exceeded the number for April Records, the advance orders for which were the largest for any single month in the history of the Company. The May list now leads for the greatest total number in one month. This splendid business shows that if the three-for-one proposition had any effect upon the general situation, it was to re-awaken interest throughout the entire trade. We are more inclined to think, however, that the volume of business is due to normal conditions, and these normal conditions are caused by the increasing belief of the American people that Mr. Edison's great invention is still the leader among sound producing machines.
At our factory in Orange, we are turning out as many Records to-day as it is possible to do even with our greatly increased facilities. At no time except Sunday does the Record making force stop work. From Monday morning until Saturday night, one force of hands follows another and the output is continuous. In spite of these efforts we have been unable to make much headway toward catching up with orders on hand. So regularly does the number of new orders continue to equal the output, and at times to exceed it, that we have (Continued on Pago 3.)
THE ADVANCE LIST OF JUNE RECORDS APPEARS ON PAGE 2.