The Edison phonograph monthly (Mar 1905-Feb 1906)

EDISON PHONOGRAPH MONTHLY. CARRY EVERY EDISON RECORD. For the benefit of new Dealers and for those who have not been sufficiently impressed by what has already been said on the subject, we would like to again refer to the advisability of Dealers carrying at least one of each domestic Record made by this company. It is the constant effort of our Sales Department to induce Dealers in towns and cities of sufficient size to increase their stock to a point where they can announce to the public that they carry every Edison Record in stock. Where there are two or more Dealers in a town, the one who can honestly make this announcement will in a very short time be the leading Dealer in the place, and will continue to do by far the largest business, unless his competitors do likewise. Our salesmen have induced many Dealers to carry a full stock of Edison Records, instead of a limited number of selections, and they all report that without exception every Dealer who has done this has made a great success in selling Edison goods. If you are a Dealer carrying limited stock, give this matter your careful consideration. To carry every Edison Record does not mean a very large outlay of capital, but it does mean a great deal larger business, and a greatly increased profit. these out as fast as they come from the printer and will continue to do so until all orders have been filled. This catalogue has a new lithographed cover and includes the April Records. PRINTED MATTER. Dealers continue to complain that they do not get printed matter from their Jobbers. Since it is practically impossible to supply them from Orange, N. J., we can only urge them to continue to ask their Jobbers for it. We would also urge Jobbers, so far as possible, to see that their Dealers have at all times a small supply of catalogues, etc. Many Jobbers take great pains in supplying Dealers with literature and we find that they are regarded by their Dealers as Jobbers who give them the best service. When a Dealer finds a Jobber solicitous concerning the increase of his business, he is naturally favorably impressed, and orders follow his impressions. We have under way several folders and cards for use in liberal quantities by the trade. The first of these will be a four-page folder to take the place of No. 535, which is now out of print. The edition of the little bookmarks is now entirely exhausted and no further orders can be filled. Copies of the new Record catalogue, Form No. 670, will be mailed to the entire trade in a few days, although we have been shipping limited quantities of them to such Jobbers as were out of Record catalogues. We are still sending A POSSIBLE NEW DEPARTMENT. One of the most interesting features of the Phonogram is its "Questions and Answers" column, in which we undertake to reply to such questions as owners of Phonographs may desire to ask concerning our goods or ourselves. We believe that such a department, conducted from a trade standpoint, would be a valuable and interesting feature of the Phonograph Monthly. There must be many points al)0^t which Dealers are in doubt, and replying to questions furnished by them would furnish useful information to other Dealers throughout the country. We should be glad to hear from Dealers on the subject and to reply to such questions along these lines as they may desire to ask. TWO IMPORTANT ESSENTIALS. Our salesmen report that they frequently find Dealers exhibiting machines not run at the correct speed and with the horn suspended improperly. A Phonograph running either too fast or too slow causes an unnatural reproduction of the Record, and is more apt to make an unfavorable impression on the purchaser than it is to induce him to buy. Care should be taken to see that a horn is suspended from the crane or horn support so as to be as nearly balanced as possible. In other words, the little chain connecting the two should hang perpendicularly, otherwise it is apt to cause the reproducer arm to be lifted or crowd so hard against the machine as to interfere with its easy operation. ALBERT Q. WILLIAMS. Albert G. Williams, Manager of the Phonograph Department of the Stoll Blank Book and Stationery Company, Trenton, N. J., died at his home in Trenton on March 31st. Mr. Williams was formerly connected with the Edison Phonograph Works at Orange, N. J., and left there six years ago to take charge of the Phonograph Department of the above named company. He was thirty-one years of age and left a wife and one child. His death was much regretted by his employees and many friends in the Phonograph trade. Don't think because summer is coming that trade is going to fall off. The Edison Phonograph sells as well in summer as in winter.