The Edison phonograph monthly (Mar 1905-Feb 1906)

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EDISON Phonograph Monthly PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO. VOL. III. ORANGE, N. J., JUNE, J905. No. 4. NATIONAL PHONOGRAPH CO. Orange, N. J. NEW YORK: 31 UNION SQUARE. CHICAGO : 304 WABASH AVENUE. SAN FRANCISCO : 786 MISSION STREET. NATIONAL PHONOGRAPH CO., LTD., 25 CLERKENWELL ROAD, LONDON, ENG. EDISON PHONOGRAPHS AND RECORDS. All communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J. N N A Prosperous Summer Assured I New Exchange Proposition 3 Large Portrait of Mr. Edison for Every Dealer 3 1804 new Dealers in Six Months 3 Reproducer Exchange Proposition 3 The Ideal Jobber 4. Foreign Selections Dropped from Catalogues 4 Printed Matter 5 Among the Jobbers 5 Points for the Trade 6 Making Records Makes Sales 6 United States Law Upheld 6 Electros of the Monthly List 6 Notice to Jobbers 7 Notice to Dealers 7 Edison Gold Moulded Records for July. .. 8 160 new Mexican Selections 10 For Tuning Phonograph Records 12 Collins and Harlan at Milwaukee 15 Store of I. F. Eastman, Lewiston, Me 15 Jobbers of Edison Phonographs and Records 14 Suspended List, June 1, 1905 15 A PROSPEROUS SUMMER ASSURED. The first of the summer months opens with the National Phonograph Company enjoying a volume of business greatly in excess of any similar time in the history of the company. Despite the near approach of hot weather, when the demand for all goods of an indoor amusement character falls off, there is as yet little indication of a considerable reduction in the talking machine line as represented by Edison Phonographs and Records. The May orders for both were nearly as great as in any of the three previous record-breaking months and the orders for June Records were only ten per cent, less than for May, when they reached the high-water mark for one month's list. Since the June Records will not be fairly on sale until the first week in June this great business shows that Dealers are of the opinion that trade is going to be much better this summer than in any previous year. As a rule they are shrewd buyers and they do not buy what they do not expect to sell. No one expects to sell as many Phonographs and Records in July and August as in the colder months, but every one seems to be counting on a splendid summer business, and when most men count upon doing a thing they generally come close to doing it. Enthusiasm is an important factor in business and Edison Dealers have it to a marked degree* this year. An unusually fine list of Edison Records is being put out for July. Its merit will do much to keep up the volume of the business in July and should make many persons want a Phonograph in order that they may have the means of hearing these fine reproductions of instrumental and vocal music. In no previous list has the superior work of our Recording Department been more noticeable, and it is doubtful if twenty-four Records of equal merit have ever been put out in one month. The trade will not agree upon the character of the selections, but there can be no division on the question of quality of recording. THE ADVANCE LIST OF JULY RECORDS APPEARS ON PAGE 2.