The Edison phonograph monthly (Mar 1905-Feb 1906)

EDISON PHONOGRAPH MONTHLY. A COMFORTABLE ENGLISH ORDER. Our London office sends us a copy of an order placed with them on July 12 by John G. Murdock & Co.. Ltd., 91 and 93 Farringdon road, London, calling for the delivery of 3,160 Phonographs during August to November, inclusive. It was as follows : Please supply the following: 1400 "•Gem" Phonographs @ 42s. less 40% 1400 Standard" " @ 84s. less 50% 360 "Home" @ 126s. less 50% To be sent us direct from the States. Delivery to be made as follows: STANDGEMS. ARDS. HOMES. To be shipped on August 1st 350 350 90 ' September 1st. . 350 350 90 " October 1st 350 350 90 ' November 1st. .. 350 350 90 1400 1400 360 SLOT PHONOGRAPHS IN GREAT FAVOR. The advantage of the Phonograph to the public at large is being greatly appreciated by all classes. Take, for instance, the amusement parlors found in the shopping districts of all of the large cities., where for a cent one is able to hear many of the great singers sing their favorite songs and ballads and operatic selections. Then, again, the National Phonograph Co. have their own orchestras and bands, and every day these orchestras and bands are playing for the purpose of making Records of all the latest popular music, particularly marches and operatic selections. The Records which are manufactured for this purpose often cost large sums of money, and evidently there has been no expense spared on the part of the manufacturer to obtain for the public the very finest material at hand. In all sections of the country these penny arcades, as they are popularly styled, are meeting with great success. This not only opens up a field for the manufacturer in the arcade business itself but increases the popularity and demand for the Phonograph, because in many instances where the Phonograph is unknown comparatively, in the rural districts particularly, folks visiting the city are attracted by the glamor and glare of these places and visit them, immediately becoming imbued with the idea that they must have a Phonograph for their own home. The price at which they are sold places them within the reach of nearly every one. The American Phonograph Co., of Detroit, recently received the following letter from a customer to whom they had sold an Edison Standard Phonograph, allowing him $7 for his disc outfit which had cost him $35: "I received the Standard Phonograph yesterday all right and notice that it is put in a fine quarter-sawed dark golden oak finished cabinet. After using a machine for two or three years the difference is so great that I don't think I would have been better pleased if you had sent me a deed for a half interest in your business." THE PHONOGRAxW. Dealers desiring to get a supply of Phonograms to mail to their customers must order them of Jobbers four weeks in advance, and we cannot agree to rill Jobbers' orders unless placed with us a similar period in advance. We plan to print about 10,000 more than we have orders for when we go to press, five weeks in advance of the month of issue, but frequently these are soon used up with extra orders. Following is a schedule of prices at which Phonograms may be obtained by the trade : Delivered With Goods. Blank, per 1000 copies $2.50 Smaller quantities pro rata. Imprinted, per 500 copies .' 1.50 Imprinted, per 1000 copies 2.75 No orders filled for less than 500 copies requiring imprint, and all imprinting orders must be for multiples of 500. Jobbers will be glad to supply Dealers on the above basis. By Mail. Single copies, per year $ .20 Five copies to one address, per year 40 Twenty-five copies to one address, per year. . . . 1.80 Fifty copies to one address, per year 3.60 Unless they have open account's on our books, Dealers ordering Ph 1110 grams sent by mail are requested to send cash or stamps with their orders. The amounts are too small to handle in any other way. A HEARING CONVERTED HIM. Walter Rolfe, a Dealer in Edison Phonographs and Records at Rumford Falls, Me.,. relates the following incident "While in my store a few days ago I was engaged in conversation with a gentleman of considerable musical ability and he inquired, 'How is business?' When I informed him that the Phonograph business was especially good, he laughed and remarked that he could not understand how intelligent people could be induced to invest their money in such 'misery boxes/ Upon this I started my Home Phonograph witha late, high-class orchestra Record. When I finished playing it there was a look of surprise on his face. 'Why,' he remarked, 'that is beautiful. It beats anything I ever heard on a talking machine. That must be a better machine than the average.' I replied that it was no better than any of the late model Edison Phonographs and I entertained him for a solid half-hour with some of the late Gold Moulded Records. When he left the store _ he was glad to take back his remark regarding the Phonograph and said it was the best concert he had listened to for many months and was a wonderful improvement on the cheap scratchy machines he had been accustomed to hearing." WHAT AN ILL WIND DID. Last week a large touring car stopped here for repairs. One of the party fell in love with the Phonograph. I had one running while they were waiting. I sold him a Standard and three dozen Records and they left for Olean, N. Y., with the Edison playing No. 0017. G. C. Coe. East Aurora. N. Y.