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EDISON
Phonograph Monthly
PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO.
VOL. IV.
ORANGE, N. J., APRIL, 1906.
No. 2,
NATIONAL PHONOGRAPH CO.
Orange, N. J.
NEW YORK : 31 UNION SQUARE.
CHICAGO : 304 WABASH AVENUE.
340 KENT STREET, SYDNEY, N. S. W.
CALLE PROLONGACION DEL CINCO DE MAYO, NO. 67-77,
MEXICO CITY.
NATIONAL PHONOGRAPH CO., LTD., 25 CLERKENWELL
ROAD, LONDON, ENG.
EDISON PHONOGRAPHS AND RECORDS.
All communications to THE PHONOGRAPH MONTHLY should be addressed to the Advertising Department, Orange, N. J.
N
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An Unchanged Situation I
Advance List of Edison Gold Moulded
Records for May, 1006 2
Miss Narelle Returns Home 3
No Occasion for Concern 3
To Entertain Our Jobbers 3
Among the Jobbers 4
Personal 4
The Penny Arcade 4
Printed Matter 5
Nos. 8115 and 8504 Cut Out 5
Grand Opera Records will not be Made in
Concert Size 5
Increasing the Edison Factory Facilities. . 5
Death of R. S. Williams 6
Trade Letters on New Grand Opera
Records 6
Grand Opera Records, Supplement No. 2. . 7 Comments on Edison Gold Moulded Records for May 8
Making Records in Cuba 10
A Cute Window Display 11
The Dealers' Corner it
Dealers' Selling Letters 12
Publishers of Music in May List 12
Store of George H. Bachelder, Lowell,
Mass 13
Jobbers of Edison Phonographs and
Records 14
Suspended List for April 15
AN UNCHANGED SITUATION.
The passage of another month has brought no change in the trade situation so far as it relates to Edison Phonographs and Records. It has brought no relief to our executive, office and factory force, all of whom have worked at the highest pressure, early and late, in their efforts to meet the demands of the trade. It has brought no increase in the daily and weekly output, for every existing resource has for months been utilized and a further increase in the product is not possible at present. It has brought no let up in the number or size of orders placed by the trade. If anything these orders have increased and are farther from fulfilment than those placed earlier in the year. Jobbers are "getting wise" to the situation and are placing orders way ahead, even though they may still have many Phonographs and Records due them on orders already on file. The one thing that has been increased to an amazing extent is correspondence. When things don't come the Jobber's way he writes a letter. Then he writes another. These having no effect upon shipments, he warms up to the subject and writes one that burns in. When the entire trade gets to doing this the correspondence becomes voluminous. Then the Dealer takes a hand and complains because his Jobber don't give him Phonographs and Records fast enough. This helps a little. Talk about the art of letter writing? We have received about every kind of a letter under the sun, from the pleading epistle to one that would require an insurance policy as company if Uncle Sam knew of its burning eloquence. We have an assortment of letters that would make it easy to start a correspondence school on the subject.
The remarkable trade situation has caused a hurrying up of plans for increasing the factory capacity that have been under way for some time. Buildings now being erected are being pushed more rapidly so that new ones (Continued on page 3.)
THE ADVANCE LIST OF MAY RECORDS APPEARS ON PAQE 2.