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EDISON
Phonograph Monthly
PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO.
VOL. IV
ORANGE, N. J., DECEMBER, 1906.
No. 10,
NATIONAL PHONOGRAPH CO. Orange, N. J.
NEW YORK : 31 UNION SQUARE.
NATIONAL PHONOGRAPH CO., LTD., 25 CLERKENWELL
ROAD, LONDON, ENG.
340 KENT STREET, SYDNEY, N. S. W.
CALLE PROLONGACION DEL CINCO DE MAYO, NO. 67-77, MEXICO CITY.
EDISON PHONOGRAPHS AND RECORDS.
All communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J.
N
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The Holiday Season I
Advance List of Edison Gold Moulded
Records for February, 1907 2
Five More Grand Opera Records 3
Carry the Full Line 3
Make Up Mailing Lists 4
Three New Canadian Jobbers 4
The Exchange Proposition 4
February Records on January 28th 4
Advance List of February Grand Opera
Records 5
Just a Little Patience 5
Printed Matter 5
Instruct the Dealers 6
Panoramic View of Factory Improvements 6
New Machine Catalogue 7
What's New 7
Personal 7
Among the Jobbers 7
Comments on Edison Records for February, 1907 8
Record Recitals 10
Publishers of Music in February List 11
Jobbers of Edison Pronographs and
Records 12
Suspended List, December, 1906 14
Copy of December Magazine Advertisement 15
THE HOLIDAY SEASON.
Are you ready for the holiday trade, Mr. Dealer? The little more than three weeks that remain between now and Christmas constitute the most important season of the year for Edison business, and he whose stock is most complete is going to reap the greatest good from it. Thousands of families are recognizing in the Edison Phonograph one of the most desirable of holiday gifts, and more and more of them are being bought at this season every year. Every Edison Dealer should recall to mind the demand that he had at this time last year and determine that he will be amply supplied to meet any similar demand this year. Many a fine sale was lost last year because Dealers did not have the Phonographs and Records on hand when customers wanted them. Our inability to turn them out fast enough was responsible to much of this shortage, a condition that does not now exist. We are in splendid shape to meet all reasonable demands. Jobbers are also well stocked, so that Dealers have but to order to get all the goods they want. The unusual advertising that we are now doing in all parts of the country cannot fail to create a great demand for Edison goods, and Dealers would do well to recognize the fact in making their plans for the holiday trade.
It is with considerable satisfaction that we say that we are in splendid shape at the factory to take care of the needs of the trade. Never in the history of the Phonograph has our factory been working so smoothly as it has for months past. It is difficult ourselves to believe that the output is fully fifty per cent, more than at the same time a year ago, when our entire manufacturing and selling forces were at their wits' ends to keep the trade appeased. While we are fully sold up all the time and cannot accumulate a surplus, the orders are so promptly filled that Jobbers do not need to write letters begging for goods, and a world of correspondence and unnecessary work is (Continued on page 3.)
THE ADVANCE LIST OF FEBRUARY RECORDS APPEARS ON PAGE 2.