The Edison phonograph monthly (Mar 1906-Feb 1907)

EDISON PHONOGRAPH MONTHLY. NEW MACHINE CATALOGUE. Copies of a new Phonograph catalogue, Form No. 1010, have just been mailed to the entire trade and the held-up orders from Jobbers have been filled with the new edition for the past three weeks. This catalogue contains thirty-two pages of matter relating to Edison goods. The same style cover as before is used. This cover will continue a feature for probably another year. The title page is headed, "The Edison Phonograph in the Home," and shows a small half-tone cut of the old couple in the Massini picture. Seven pages are devoted to a new introduction. New silhouette half-tone cuts of various Edison Phonographs, reproducers, etc., are given, the Standard, Home, Triumph and Concert being shown with the new style transfer of the name "Edison." The Concert is also shown with a horn crane instead of a horn support as before, the use of the latter having been discontinued. All options in connection with machine equipments have been discontinued and the Triton spring motors have been dropped from this catalogue. At the top of page 7 in this new catalogue appears this sentence: "Now a disk will revolve faster at the centre than at the circumference." This is a typographical error. The incorrectness of the statement must be apparent to everyone, for the facts are just the reverse. This error was not discovered till the entire edition had been printed. If any of their patrons refer to this statement, Dealers should explain the facts and state that the paragraph was intended to point out the varying surface speed of a disk record and the uniform, unvarying speed of a cylinder record. This difference represents one of the reasons why Mr. Edison regards the cylinder record as the best medium of reproducing sound. PERSONAL. Florencio Constantino, the famous Spanish tenor, whose beautiful Edison Records have been so greatly admired, arrived in New York last month. He has made a three year contract to sing with the San Carlo Opera Company as its leading tenor. This company spends considerable time at New Orleans every year and also tours the principal cities of the United States. J. Frank Stanton has been added to the corps of salesmen of the National Phonograph Co., and he has been assigned to cover Delaware, Maryland, West Virginia and Virginia. Mr. Stanton was formerly a Dealer in Edison goods at Bridgeport, Conn., and has had considerable experience in selling talking machines. He spent several weeks at the Orange factory, learning more about the mechanical side of the Phonograph, and went on the road early in November unusually well equipped for his work. General Manager of Sales C. H. Wilson returned November 24th from a week's business trip to the West. AMONG THE JOBBERS. G. C. Aschbach, Edison Jobber at Allentown, Pa., last month took possession of the large new addition to his store at 539 Hamilton street, and now has one of the finest establishments of its kind in that part of the State. Mr. Aschbach now occupies five complete stories, one entire floor being given up to his Phonograph business. The others are devoted to his piano and music business. Upwards of $20,000 were expended in enlarging and improving the building. WHAT'S NEW? Edison Jobbers and Dealers are constantly doing things in connection with their businesses that are interesting to the entire trade and we will be glad to refer in these columns to anything out of the ordinary. Tell us what you are doing in novel advertising and relate some of the interesting incidents that occur from time to time. An advertising novelty comes from the Stamford Phonograph Co., of Stamford, Conn. It consists of a piece of cardboard 3^xio^4 inches, headed "Just Out," and followed by a list of new Edison Records. At the bottom is a piece of sand paper for Jtriking matches. The printing is done in two colors and is printed in such a manner that a copy of the Record supplement can be pasted on each month and the whole mailed for one cent each. HAS GIVEN COURAGE TO DEALERS. Thibodaux, La., Nov. 2, 1906. I cannot help but praise your exchange proposition, as I know it will be an advantage to us all. Though we will re-order some Records sent in for exchange it will give all a new start. I had over 2,000 Records in stock, as many as 15 to 20 of one number. Being a small town, customers soon heard all Records I had. As it is I have advertised in local papers shipment of new Records and note already the result. Your exchange proposition has given courage to all Dealers to order out a better supply of Records. Thanking you for the kind consideration shown all Dealers. A. E. Malhiot.