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EDISON
Phonograph Monthly
PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO.
VOL
ORANGE, N. J., MARCH, 1907.
No
NATIONAL PHONOGRAPH CO.
Orange, N. J.
NEW YORK : 31 UNION SQUARE.
NATIONAL PHONOGRAPH CO., LTD., 25 CLERKENWELL ROAD, LONDON, ENG.
340 KENT STREET, SYDNEY, N. S. W.
PROLONGACION DEL CINCO DE MAYO, NO. 67-77, MEXICO. D. F., MEXICO.
EDISON PHONOGRAPHS AND RECORDS.
All communications to THE PHONOGRAPH MONTHLY should be addressed to the Advertising Department, Orange, N. J.
N
N
Meeting a Great Demand I
Begins Its Fifth Year I
Advance List of Edison Gold Moulded
Records for May, 1907 2
Dinner to Mr. Edison 3
New Quarters for Mexico City Branch 4
March Advertising 4
Among the Jobbers 5
Personal 5
Cut Out Foreign Record 5
About Orders 5
No. 9366 Cut Out 5
I. C. S. to the Rescue 5
Invitation to Chicago National Business
Show 6
1907 Model Edison Business Phonograph 6
Publishers of Music in May, 1907 List. . 6
Printed Matter 6
Advance List Edison Grand Opera
Records, Supplement No. 5, May, 1907 7 Comments on Edison Gold Moulded Records for May 8
Jobber's New Building 10
Not a Hardship 11
D. S. Johnston Co. to Build 12
Jobbers of Edison Phonographs and Records 12
Suspended List for March, 1907 14
MEETING A GREAT DEMAND.
Machines enough to keep the trade from losing a single sale but none for surplus stock. Records enough to fill all orders completely and promptly. Such is the status of affairs at our factory in Orange, N. J. Although the machine output is double what it was a year ago, we are still unable to make a sufficient number to give Jobbers all they want. There is scarcely a jobbing firm that gets its order filled completely, and at the time it wants the machines. In other words the demand still exceeds the capacity of our factory, notwithstanding the many enlargements in buildings during the past year. The demand still shows that the need for more room, more machinery, more employees and more of everything is quite as important to-day as it was when the daily output was only a quarter what it now is. It shows that the buildings now in process of erection and in contemplation cannot be completed too soon. They will be sorely needed before ready for use.
Since the manufacture of Records does not require anything like the room that machines do, the added Record making facilities gained last summer and fall are proving ample for all the demands of the trade. The Record orders are the largest ever received and the total demand something phenomenal, yet all orders are being filled with less friction and delay than when one-third the present production was considered a great business. We feel that we can now easily take care of the Record business even though it continues to grow as fast in the future as it has in the past two
BEGINS ITS FIFTH YEAR.
This issue begins the fifth year of the Edison Phonograph Monthly. Notwithstanding its many shortcomings, we believe that on the whole it has been useful in assisting in the work of knitting the trade together. We hope in the near future to make it a still more valuable factor in extending the Edison business.
THE ADVANCE LIST OF MAY RECORDS APPEARS ON PAGE 2.