The Edison phonograph monthly (Mar-Dec 1907)

EDISON PHONOGRAPH MONTHLY. He's working on a battery, perfect it soon will be, He's trying every kind of dope to get electricity, We'll put them in your autos and send Gilmore the bill; If they can't climb up the steepest grade, Just watch them go down hill. (Tune: "Arrah Wanna.") At the factory in West Orange, seated in his chair, You can find the chief "Heap Big Smoke" tearing out his hair. Each day comes little Westee with a segar fine, Cries the Boss in accents frenzied, "Can't you read that sign?" Chokus. Mr. Gilmore, Mr. Gilmore, we are proud of you, You are tried and true, You will never fret and stew. In an office built of concrete strong, You could make your henchmen smile, If you'd only set us rules to let us smoke a little while. At his desk he ponders deeply, letters by the score, Mr. Gilmore, gen'ral manager, gee, but he gets sore, In comes Walter Stevens with an armful of old truck, Walter says, can you see me now, I can't go on, I'm stuck. Chorus. Mr. Gilmore, Mr. Gilmore, up in the air you go, It is hard we know, Your job is a peach, oh, oh, In a year or two your golden locks All white will brightly shine, Then the 5:10 train boys, come in late boys, may work overtime. When you run a great big factory, you must have the dough, Mr. Gilmore, heap much big chief, knows that it is so, The Jobbers to the Waldorf came, from far and near did hike, F. K. Dolbeer said to them, you may go as far as you like. Chorus. Mr. Gilmore, the Committee, did their work up fine, At the bar on time. Didn't wait to get a shine, They set the guests a lively pace, In booze there was a boom, Cocktails plenty, then said gently, charge it to the room. Wilson, Dolbeer, Weber, Pelzer, Walter Miller, too. Cronkhite, Hird and Len McChesney put it up to you; Shall we list the latest balled. "Pedro and the Monk?" Comes your answer, short and heated, "No! that thing is punk." Chorus. Mr. Gilmore, Mr. Gilmore, we're surprised at you. We thought it would do, It should sell a few, and when you Found the sales reached fiftv-two Said with a smile so bland, "It's the worst thing, but the rank thing sells to beat the band." Mexican business, and, until the early part of last year, this was handled by our Foreign Department at Union Square, New York. Believing, however, that a much larger trade could be secured by direct representation, and following out the policy of extending our business in foreign territory, a company was organized (the Mexican National Phonograph Company), and Rafael Cabanas was appointed Manager. Immediately this company was organized, quarters which were thought ample to meet their requirements were secured at Calle Prolongacion del Cinco de Mayo, 67-77 Mexico, D. F. After the lapse of a few months, however, it was realized that the accommodations at the address above given were inadequate to care for their constantly increasing trade, and the matter of securing larger and more commodious quarters was given careful attention. A thorough canvass of the City of Mexico resulted in our people securing the greater part of a large building on one of the main thoroughfares of the city, No.^ 117 Avenida Oriente. The several floors will be utilized for office, exhibition, stock, packing and shipping rooms, and with this increased space, our Mexican Company will be enabled to carry a much larger stock, and more successfully meet the requirements of their constantly growing trade. NEW QUARTERS FOR MEXICO CITY BRANCH. On account of its rapidly increasing business, our Mexican Company, located in Mexico City, have found it necessary to procure much larger accommodations, to successfully handle its trade in the Republic of Mexico. We have, for several years, enjoyed a large MARCH ADVERTISING. The March advertising of this company again comprises two full pages in most of the monthly magazines of national circulation and similar double space in the weeklies like Collier's and the Saturday Evening Post. The Phonograph copy is another of the silhouette series. The Record copy gives the list of March Records. It is reprinted on page 15 of this issue. This advertising is making Edison's business greater every day and the Dealer who is letting people in his locality know that he represents the Edison Phonograph is also getting a lot of good from it. This national advertising is making it easier every day to sell Edison Phonographs and Records. A CONVERT WITH ONE HEARING. Here is an incident which will of itself show the high regard in which the Edison GoldMoulded Records are held. A customer in our store selected twelve Records for a disc machine and stopped to listen to an Edison machine which was being played for a lady purchaser. So great was the impression created by the Edison Records that he returned the disc records at once. The next day he purchased a Edison Home machine and three dozen Records. As he left with his purchase he remarked, "I will never play that disc machine again. — Wolffe Music House, Perth Amboy, N. J.