The Edison phonograph monthly (Mar-Dec 1907)

IS EDISON PHONOGRAPH MONTHLY. of a spring which trips a lever attached at one end to an ordinary alarm clock, while at the other end a cord which passes over a pulley is connected to the starting lever of the Phonograph. The case contains three ordinary drycell batteries, and when the alarm lever of the clock is tripped the Phonograph is not only started but a miniature four-volt lamp is also turned on and lighted. The light may, however, be turned on or off at pleasure and the Phonograph operated likewise at will. — Scientific American. LETTERS SENT BY DEALERS TO RETAIL INQUIRERS. From C. M. Olney, Copemish, Mich. Dear Sir:— I am enclosing you printed matter and catalog relative to the most wonderful invention and the most charming home entertainer of the present day. The Edison Phonograph is the original and the only perfect talking machine; — invented, perfected and manufactured by Thomas A. Edison, the most wonderful inventor the world has ever known. You may have been disgusted with some imitation phonograph — you surely will be delighted with the genuine Edison Phonograph and the Edison Gold Moulded Records. There are no disagreeable noises in the Edison Records. You can understand them. Their volume and brilliant quality of tone is especially adapted to parlor use. This is a feature that Mr. Edison caters to. Neither the musical detail or the natural life-like tones of the voice are drowned out by a mechanical surface noise. You cannot afford to be without an Edison Phonograph in your home. Most valuable as an educator and indispensable as a versatile entertainer. The most reasonable priced machine and the only pure life-like toned records on the market to-day. With the "Edison" you can make perfect records of your friends' voice — of grandpa's — or the baby's. Why not have "photographs" of their voices as well as of their faces to remember them by when they are gone? Let us demonstrate to you how badly you need "Edison music" in your parlor. It will be a real pleasure to us, and to you, if you will call and hear the wonderful Edison Phonograph of to-day. Or, we will be glad to bring one to your home for demonstration if it is not convenient for you to come to our store. Do yourself, your family, your friends, and us a favor and let us hear from you soon regarding the Edison Phonograph. Edison Standard Phonograph, Flower Horn and Stand and your choice of 12 records for $27.50. Payments made easy. From Hardy's Music House, Ludington, Mich. Dear Sir: — Are you too busy to spend one moment with us on the subject of Phonographs? We want to interest you in this very popular musical instrument. The Edison factory is now turning out two complete machines per minute every working day, and are working 24 hours per day, so there is no longer any question that the Edison is the most popular music maker of the day. Did you ever stop to think what a wonderful invention the Phonograph really is. Now that is just where we wish to interest you. It is a very interesting study, to say nothing of its entertaining features; and more, it is eduational in many ways and a continual source of amusement for the entire family. We have sold a great many Edison Phonographs in the county and want to sell more. We have no dissatisfied customers. Our stock is always fresh and up-to-date, and is the largest in Western Michigan. We have different sized machines, so necessarily different prices; also several sizes of horns which sell for different prices. But we do not have two prices on the same outfit. Our terms differ according to the responsibilities of the buyer, any responsible buyer can buy almost on their own terms. If you will take time to call on us we will appreciate it and will be pleased to show you the merits of the Edison Phonograph. We know we can interest and even surprise you with our fine selection of Edison Records. Thanking you for your time and attention and assuring you that any patronage you favor us 'with will be appreciated, we are From F. R. Pancoast, Hastings, Mich. Dear Sir: — I am inclosing you catalog of the most wonderful invention and the most charming entertainer of the present day — the Edison Phonograph. This is the only original and only perfect talking machine — invented, perfected and manufactured by Thomas A. Edison, the most wonderful inventor the world has ever known, properly called the "Wizard." Possibly you have heard "talking machines" and have not cared to own one, but remember there are machines that reproduce sounds and noises, but lack that human quality, the sweetness and roundness of voice and music which is only to be found in that ideal home entertainer, the Edison Phonograph. You can sit at home by your own fireside and listen to the most famous artists in Grand Opera, enjoy the latest coon song or rag-time music. If your mood is serious, you can have all those sweet old hymns and songs of long ago, so filled with pleasant memories. There is something for every member of the home and for the guest as well, no matter what the taste may be. With an Edison Phonograph you can make records of the voices of your loved ones, "voice photographs," someone calls them. Kindly look over the catalog — you will find it quite interesting — and at your earliest convenience come in, when I will show you the machines and play for you some of the records. This will be a real pleasure for me, and should you desire to place am "Edison" in your home and it is not convenient to pay cash, my easy payment plan will interest you. Hoping to be favored with a call front you soon, I am AN ARTICLE WORTH READING. William F. Hunt, an Edison Dealer at Wanatah, Ind., who is a frequent writer on talking machine subjects, has the following interesting article in a late issue of the Talking, Machine World : "To be a successful talking machine dealer it is very important that he should keep thoroughly posted on all the improvements that are brought out by the manufacturers in this line. As soon as a person buys a talking machine he becomes enthusiastic over the possibilities of improving the same, and he eagerly watches for the appearance of anything in that line, and the oftener you have something new to offer him the oftener he will visit your store. Great care should, however, be exercised to offer only articles which you have tried and which you know are practical and reliable in every way, and he will be your ever-confiding friend and customer. In the struggle to improve the Phonograph there are a number of so-called improvements on the market which are fakes pure and simple. Do not try to sell these to your customers because they present a tempting profit. They are poison to your business, and will prove not profitable, but sadly unprofitable in the end. You do not have to put in a stock of any article until you have been fully convinced of its merits. Purchase a sample and give it a thorough trial. Many dealers are not successful because they do not treat their customers with due respect. It is to your benefit to do so. No matter how unpromising the prospects for a sale may be from appearances, I have yet to find the salesman that can judge the size of a man's pocketbook or the amount of the purchase a man intends to make; in fact, the customer himself does not know the latter. It will depend entirely on your own tactics, as to how large a purchase he will make. Be ever ready to give the customer any information along your line which he may desire, and always treat him with the best of courtesy, whether you think he will