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EDISON PHONOGRAPH MONTHLY.
15
EDISON JOBBERS'— STORIES OF THEIR
SUCCESS— ACKERMAN & CO.,
SCRANTON, PA.
Ten years ago next autumn, G. L. Ackerman, of Ackerman & Co., Edison Jobbers, Scranton, Pa., started in business with three Phonographs, one hundred and fifty Records and two horns. What his business is to-day may best be judged from the accompanying picture of Ackerman & Co.'s "Edison Phonograph Hall."
Advertising was now carried on more extensively than ever and the business increased so rapidly that within a year of taking possession of these larger premises, the wholesale house from which supplies had previously been purchased was glad to sell out to Ackerman & Co., who thus started a new branch of the business, which proved from the first a marked success. Room after room was added until it was decided to remove to the ground floor, where a handsome store was rented with four thousand square feet of floor space.
Ackerman & Co. have been installed here for two years now, doing a profitable trade in
INTERIOR OF THE STORE OF ACKERMAN <t CO.. SCRANT
At that time there were in Scranton three I other retailers, and a wholesale house which j did quite a large trade and carried a large j stock, as rivals to the newly formed firm of ; Ackerman. But Mr. Ackerman, undeterred by j them, adopted the only certain road to sue j cess — he advertised consistently. By constant hammering away in the local papers, saying j something new every day, people began com I ing to the two small rooms on the third floor j of the Coal Exchange Buildings on Wyoming avenue, and within five months from the start, a larger room on the same floor was taken and the two dark cubby holes given up. Soon an extra room for storing purposes was necessary and two years later a spacious room on the second floor of the same building was rented and Edison Phonograph Hall began to live up to its name in earnest. There was seating room for fifty persons, beside large office accommodation and excellent facilities for display.
both branches of the business. It is particularly gratifying to us to be able to publish the causes to which Mr. Ackerman ascribes his progress, because they embody the principles that we have always advocated in these columns.
"We attribute," he says, "our success to everlasting hustle, printers' ink, having the best goods in the market — namely Edison's — and the readiness to adopt new ideas of attracting public attention. Success is more easily won in the Phonograph business to-day than ever it was and there is a bright future before the man who will push the business intelligently. In proof of this statement it would be difficult to find a better example than Edison Phonograph Hall, which was started on as small a capital as any business on earth was ever floated on, and to-day its value is figured by tens of thousands of dollars."
For the Phonograph Dealer with little capital the small towns offer greater opportunities, relatively, than the larger centres.