The Edison phonograph monthly (Mar-Dec 1907)

Edison Phonograph Monthly Vol. V. August, 1907 No. 6 Look Ahead It is at this time of the year, more than anyother, that the Jobber or Dealer must look ahead, and see that the fall rush does not catch him short. Delay in ordering means delay in receiving; and delay in receiving means disappointed customers, and this can only mean loss of trade. In a shipping department so large as ours it is impossible to give the orders of one Jobber any precedence over that of any other, and the first order received is the first order despatched. The most conservative minded man in the trade cannot but admit that the coming season is going to break the record set up last year. He has only to note the always increasing growth to reflect that the orders he placed with his Jobber last year at this time will not meet the demand which is at hand. We on our part are receiving orders from the longest headed men in the business far in advance of last season. Taking these as typical of what are to come, we feel that despite the great extension of our factories, the increased staff of workers and the high pressure kept up during the summer, we shall yet have to work overtime. In view of the new horn equipmeiu, special efforts should be made to clean up old stock before September 16th, when this change goes into effect. After this date all Edison Phonographs must be sold with the new equipment at advanced rates. Ample notice has been given, and it should be easy to dispose of what machines may be on hand by the date specified. At the same time, it would be unwise for any Jobber or Dealer to run the risk of disappointing customers by neglecting to order with the old equipment enough for present needs. The trifling difference this may make to them would be many times discounted by such doubtful policy. The new equipment should be eagerly welcomed by the trade, since it will tend to make the Edison Phonograph more popular than ever, by standardizing a horn and consequently saving Dealer and customer the task of experimenting. The new equipment is an additional reason for anticipating good business. The E. P. M. New Dress At the age of four and a half years the Edison Phonograph Monthly has assumed a new and more becoming dress. The new cover, with its colored stock and two colors of ink, will be changed each month, and it is hoped that its attractive appearance will be appreciated by the trade. It will be noticed that the Advance List and comments are combined and that the publishers' names are incorporated with them, instead of occupying a separate space, as heretofore. New type is used for the body of the magazine and for the headings, and several new features are in contemplation, which will make it of even wider interest. The Monthly was started for the purpose of gratifying a natural interest felt by Dealers and others in our doings, and, further, of being of value to the trade. We have tried to make it a periodical in which all points of view could be discussed and one in which the experiences of the old-timers would be of service to the fledgling Dealer. From the kind letters we have received from time to time it would seem that we have not entirely failed in our efforts, and we shall not cease in our endeavors to make it an organ for the promotion of still greater good feeling between Jobber, Dealer and ourselves. The New Phonogram Writing of this little periodical in THE Phonograph Monthly of August, 1904, we modestly said, "Time is the real test of the merit of a publication of this character, and we hope with the assistance from the trade and the public we shall be able to make the Phonogram an interesting little pamphlet, and one which will be looked for each month." Time and its rapidly growing circulation has proved that there was and is a real demand for the New Phonogram. From small beginnings it has now reached a monthly circulation well over half a million copies, and the great number of friendly letters we receive from our subscribers ( Continued on page 5. )