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20 Edison Phonograph Monthly, Dec. , 1907
A Dealers Poetical Ad
The advertisement printed below was written by F. D. Gutterson, an Edison Dealer at Charlotte, Mich., and printed in his local newspaper, together with a good display ad. on the same page.
THE SAME OLD STORY.
"I would not have a Phonograph,"
Said Mister Willie Ray, "My neighbor has one, and it makes
Ale sick to hear it play.
"It groans and shrieks, it scrapes and rasps Until I'm nearly wild. If my voice sounded like that does, I'll bet I'd have it filed,"
"What is your neighbor's Phonograph,"
Said Mr. Charlie Lee. "I am not sure, but seems to me
It's called the 'Busy Flea.' "
They walked along and soon turned down
A shady, quiet street, When soon there came to them the sound
Of music, grand and sweet.
An orchestra was playing
Behind a hedge of flowers; And someone sang an old, sweet song
That brought back childhood's hours.
And then there was a male quartette,
And next a comic song; And soon they heard a grand old hymn
From voices rich and strong.
"Oh, isn't it delightful !"
Said Mr. Willie Ray, "To hear such music, I am sure,
I'd stay right here all day."
Then up spoke Mr. Charlie Lee —
"Excuse me if I laugh; But what you've heard and like so much Is my EDISON PHONOGRAPH.
"I bought it down at GUTTERSON'S, For Father and for Mother. A thousand wouldn't buy it, If we couldn't get another."
"I do not blame you, Charlie Lee, I was wrong and you are right. I'm going right down to GUTTERSON'S And take an EDISON home tonight."
Moral — Get busy; buy an EDISON and enjoy life. GUTTERSON has them, and all the Records.
Have No Records to Return
Regarding the enclosed generous exchange proposition, we beg to say that we have no Records to return. Our present stock of nearly 3,000 Edison Standard Records are worth 35 cents each to us just as they stand. We nevertheless appreciate the privilege extremely and beg to decline.
Thus wrote the George D. Hampton Piano Co., of Newport News, Va. Letters like this and that of the J. B. Leemon Co., of Sparta, 111., printed in another column, have the ring that we like to hear. We know that scores of other Dealers feel the same way, but do not take the trouble to write. Edison Records are always good stock.
Another Phonograph Disease
Following is part of a half page newspaper advertisement just received from the Assiniboia Music Co., of Moose Jaw, Canada. We think that readers will agree with us that it is a most original production.
A BAD CASE OF "ISOLATION" CURED
A man said to us the other day, "I don't suppose there is much done in the talking machine business nowa-days. Remember, at first it was quite a fad, like everything else." He was from "Gooselake," and had evidently just escaped from the pasture by breaking his poke and wriggling through the rail fence. We said to him, "My dear sir, all the mistakes of your past life become pale beside this one. You never made a mistake until now. Wake up and listen:
"In 1902 v/e were persuaded by a glib-tongued travelling man to place an order for what, when we wakened up from the 'influence,' we "thought would last us until we were old enough to grow sideboards, and it was only the pride which we take in our judgment which prevented us from wiring the jobber a cancellation of half the order. Now, Mr. Gooselake, listen to this: During Christmas week we had to wire 'hurry up orders' to supply the house, and on Christmas Eve we hadn't a machine in the store to play a tune on.
"In 1903, we doubled our order, and still hadn't enough. In 1904-5-6, we steadily increased our orders with the same results,
"Now, do you see all this array of machines and Records? Looks like we were overloaded, doesn't it? Did you ever see so many machines in your life, all at once?
"We haven't got enough. Can you realize that?
"We haven't got enough.
"We have ordered more.
"Look at this order for talking machines which are to come along this month:
"50 MACHINES,
"800 RECORDS.
"Go back to Gooselake and tell the folks that the Phonograph,
THE EDISON PHONOGRARH has taken a permanent place in the hearts of ALL the people, especially the little folks.
"Everybody likes them.
"The old and young.
"The rich and poor.
"The more artistic the musical taste, the more the enthusiasm always.
"You want this one, eh? That's the way with everyone— they want one as soon as they HEAR them."
Approves New Record Selling Date
We received your notice that there would be a change in the day of placing Records on sale, making it the 25th instead of the 27th, and that the Jobber could send Out goods after 2 P. M. on the 24th. We think this arrangement is a splendid idea, especially that which permits us to send the goods out the day before, as this will put us in a much better position to get goods delivered in Minneapolis on the official shipping day, as well as Duluth, Superior and other points, where there has always been a big fight to get Records in on time, and it was always difficult to do so on account of not being able to ship until 8 o'clock in the morning and trying to make 8:20 and 8:30 trains. It will also be a great deal more convenient to get these orders ready to ship and we know it is greatly appreciated by the small Dealer. — Koehler & Hinrichs, St. Paul, Minn.