The Edison phonograph monthly (Jan-Dec 1908)

Edison Phonograph Monthly Vol. VI July, 1908 No. 7 Our Aim The Edison Phonograph Monthly is not a smart or "slick" publication. At least not in the sense in which those terms are generally used. We are doing our best to get out a serious, practical, matter-of-fact trade journal that will help Edison Dealers sell goods. It shall be our ambition to make the Phonograph Monthly more readable — more helpful each succeeding month. ^ The most we ask of you is that you make use of all the practical suggestions you find for improving your business. The least we expect of you is that you read your copy through each month. Isn't that a fair deal? Don't Play Records too Fast We cannot make this caution strong enough. It is absolutely necessary to run an Edison Phonograph at a speed of exactly 160 revolutions per minute to get perfect results. All master Records, from which Edison Records are made, are recorded at this speed. They must be reproduced at this speed — no more, no less. Every Phonograph is adjusted to run at 160 revolutions a minute when it leaves the factory. If by accident or carelessness, the governor should become displaced on the pinion shaft or the speed-adjusting screw underneath the top plate turned so as to change the speed, it can be easily adjusted. Raise the top on the Standard or Home and turn the speed-adjusting screw to the right to make the cylinder run more slowly or to the left to make it run faster. The way to judge the speed is to have the Phonograph fully wound up and running at full speed with Reproducer arm down as for reproducing. The Reproducer arm should travel from one of the circular rings on the back rod to the other in exactly one minute. The circular rings are 1 6-10 inches apart. When the Reproducer arm travels this distance it indicates 160 revolutions. Foreigns Pay Him We want every Edison Dealer to read the following letter. The good thing about it is there is some German or French or other foreign customer of yours waiting to be "shown" just as Mr. Haupt's friend was. You ought to go after this trade the same as he is doing: "A friend of mine whom I had not seen for some time paid me an unexpected visit. He had just returned from Germany where he had heard a number of German Records which he supposed were never made in this country. He especially mentioned one Record, 'O Susanna.' I did not answer him but took the Record and put it on the machine. He was so delighted with it that he immediately gave me an order for an Edison Triumph Phonograph, a cabinet, and a great many Records, most of which were German. His purchase amounted to $107.50. He never before had any thought of buying a machine until he heard 'O Susanna.' Now he is so interested in the machine that he regrets that he had passed so many years without an Edison Phonograph." — Star Phonograph Co., B. Haupt, Prop., 1034 Broadway, Brooklyn, N. Y. A Question Are you one of the Edison Dealers who invite Phonograph owners to come to their stores one night each month to hear the new Edison Records played? "INITIATIVE," WRITES ELBERT HUBBARD, "MEANS DOING A THING WITHOUT BEING TOLD. THE NEXT BEST THING IS DOING IT WHEN YOU ARE TOLD ONCE." THE DEALER WHO DOES HALF THE THINGS HE IS TOLD IN THE PHONOGRAPH MONTHLY TO DO IS GOING TO WIN, BUT THE DEALER WHO DOES THREE-FOURTHS IS GOING TO BEAT HIM TO IT.