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8 Edison Phonograph Monthly, August, 1908
A Clever Bryan Record
Cartoon For Your
Window
Courtesy of Philadelphia Record
"Why didn't you think of that for me, Teddy?"
Of the hundreds of cartoons on the Bryan Records, which have appeared in the newspapers throughout the country, none has made a bigger hit than the one shown here, which appeared in the Philadelphia Record. Being non-partisan in its nature, it brings a laugh from both sides of the fence.
Believing that all of our Dealers will see the advertising value of such a cartoon, we have secured the original from the Record, and have struck off several thousand for Dealers who want it.
The cartoon is about 16 inches square and is sure to draw a crowd and thus spread the good news that Bryan's Records are on sale.
The cartoon is free. Write for it.
375 Attend a Recital
Three hundred and seventy-five people attended an Edison Recital, given on the night of July 2nd, by the Alhambra Furniture and Undertaking Company, of Alhambra, California.
This is a very fine attendance for a town of only 1,500 population. It goes to show how much interest there is in Edison Concerts when they are properly gotten up and advertised:
This firm went about it in the right way and succeeded in arousing great enthusiasm over Edison Phonographs and Records. They expect
to land a number of sales as a result of their enterprise.
A neat invitation card was mailed out a few days in advance to a list of Phonograph owners, prospects and other names selected from the town directory. The card was 3J4 by 5J4 inches in size and was printed in script lettering. The wording wa« as follows:
You are cordially invited to attend an
Edison Recital at the
HIGH SCHOOL AUDITORIUM,
Thursday evening, July 2nd, at 8 p. m.
The new July Records will be used.
This is the first of a series of Recitals
which we expect to give.
Please present this invitation at the door.
ALHAMBRA F. & U. CO.
Admit two.
The Dealer Who Forgot
There was once a dealer who forgot that August was a dull month. Instead of letting all of his clerks go, putting a five-per-week boy in charge and going away fishing, he kept right on doing business just as if it were the month before Christmas.
His advertisements appeared in the newspapers getting the prominence of half-page spreads because all the other fellows had quit.
When the August Records arrived he arranged an evening concert and invited the public in to hear them.
As all the other places of amusement had closed down for August, the public came in droves.
He fixed up some attractive window displays, sent out the Phonogram to his list of customers, kept the air in his vicinity filled with music and, in fact, smashed all trade traditions.
Likewise, he smashed all records for sales since January first.
And the moral is: It is profitable to profit by the unprofitable actions of others.
With many the Edison Phonograph as a side line has become the main line.
That big free banner offered on page 13 will bring your store out beyond the building line.
In August two Records are possible, one for sales, the other for lack of safes. It's up to you.