The Edison phonograph monthly (Jan-Dec 1908)

Edison Phonograph Monthly, Dec, 1908 7 Printed Matter Jobbers have been supplied with a quantity of a four-page folder for the purpose of stimulating Christmas trade. It is printed in red and green and is illustrated with the "Christmas Matinee" sketch that is the feature of all of our publications advertising for December. It is a handy folder for mailing lists, to hand out over the counter or to enclose with correspondence, bills, etc. Dealers should get some of the folders from their Jobbers and use them in such a way as will increase their Edison business. The bulletin of special Christmas selections mailed to all Jobbers and Dealers last month should be hung in a prominent place in every Edison store, and it ought to make nice additional sales, for the special Christmas Records named on it. It is Form No. 1442. The Christmas Record certificates, illustrated and described on page 10 of the November Phonograph Monthly, proved to be a popular form, but it ought to have been in greater demand than it was. It is not too late to get a few of them and sell them to your customers, properly filled in, for Christmas presents of Edison Records. We will mail you what you want at the rate of twenty-five for ten cents. Or if you want to see one before you order, ask us and we will mail one to you. If you don't know what the certificate is, look on page 10 of the November Phonograph Monthly. How do you like the Record Supplement and the Record Bulletin in their new dresses? We think they're quite attractive and that they are going to help a whole lot in selling Edison goods. The little half-tones of the artists gives the Supplement a new interest, and the additional two pages gives space for more descriptive matter about the new Records. Then the Bulletin is bigger and more striking in appearance, and it ought to get considerable attention from the public if put up where it can be seen. This sheet will look fine in a frame, and the Dealer who will get a suitable frame to inclose it each month as it appears will have a business puller that cannot be beat. Both Supplement and Bulletin will be continued in this form for some time. sales. In spite of the times the edition has remained at 600,000 right through the year, showing conclusively that it stands well with the trade. It is not an elaborate piece of printed matter, but it does the work, and that's the real test of its merit. Possibly you don't know what the Phonogram cost the trade. Here's the schedule. ORDERED THROUGH JOBBERS. Blank, per 1,000 copies $2.50 Smaller quantities pro rata. Imprinted, 500 copies 1.50 Imprinted, 1,000 copies 2.75 No orders filled for less than 500 copies requiring imprint, and all imprinting orders must be for multiples of 500. Jobbers will be glad to supply Dealers on the above basis. BY MAIL. Single copies, per year % .20 Five copies to one address, per year 40 Twenty-five copies to one address, per year 1-80 Fifty copies to one address, per year. . 3.60 Unless they have open accounts on our books, Dealers ordering Phonograms sent by mail are requested to send cash or stamps with their orders. The amounts are too small to handle in any other way. Phonograms must be sold by the Jobber to his Dealers at the prices quoted above; any reduction of these prices will be considered as a violation of contract. There is no decline in the popularity of the Phonogram as a means for increasing Record [Copy of letter mailed to all Jobbers and Dealers.] About Branch Stores Orange, N. J., Oct. 26th, 1908. To Edison Jobbers and Dealers: On and after this date you must refrain from establishing any branch stores where goods of our manufacture are to be displayed for sale, without first obtaining our permission to do so. This is in line with the protective policy which we purpose enforcing looking toward protecting the interests of loyal Edison Dealers, and we cannot permit a Dealer who is already carrying our goods to establish a branch where other Edison Dealers are already located to their detriment. Should you desire to open a branch at any place in the country, we must respectfully request that you communicate with this office before so doing. National Phonograph Co. F. K. Dolbeer, Manager of Sales. The wisdom of this decision will appeal to the entire trade. It is evident that if Jobbers and Dealers were permitted to establish branch stores at will we could not give Dealers protection in their towns as we have promised to do and are planning to do.