The Edison phonograph monthly (Jan-Dec 1908)

Page scan 000307 from The Edison phonograph monthly

Record Details:

Title:
The Edison phonograph monthly
Date:
Jan-Dec 1908
Publisher:
Louisville : Pennant Litho, Inc.
Volume:
The Edison phonograph monthly (Jan-Dec 1908)
Leaf #:
000307
Language:
English
Collection:
Recorded Sound and Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Reprint, with an introduction added, of a periodical published 1903-1916 in New York by the National Phonograph Co
Date Added:
July 11, 2024
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Edison Phonograph Monthly, Dec, 1908 Selling the Goods ADVERTISING: — One of the most important and often one of the most neglected branches of a dealer's business. Making Concerts Pay People buy the song hit of a musical farce between the acts or as they are leaving the theatre. That is the psychological moment to sell them, because the people have just heard them, enjoyed them and are in the mood to possess them. So with the Edison Phonograph Records. The time to sell Records is when you have he people in your store listening to them. Edison concerts, which have already been mentioned in these pages, bring a great many people to your store. If propperly conducted, they become immensely popular and the attendance grows monthly. It is at these concerts that people feel disposed to buy. Yet they cannot be canvassed or urged without feeling resentment. The concerts are free. Everybody is invited. There is no obligation upon those attending. This must be the understanding or the public will stay away. The thing to do is to make it convenient for t^ose who wish to buy. This may be done very modestly, but effectively. At the concerts there should be programs giving the list of new Records to be played. Let this program suggest the purchase of Records and contain EDISON PHONOGRAPH CONCERT December 24, 1908 Conducted by THE SHARPS:& FLAT CO.f 10032 Nymph and Satyr Edison Concert Band 10033 Mandy Lane Ada Jones 10034 Uncle Josh's New Year's Pledge Cal Stewart 10035 The Yama, Yama Man American Symphony Orchestra 10036 When I Marry You Frederic Rose 10037 Honey Lou Collins & Harlan 10038 Good Evening, Caroline Billy Murray 1 0039 Wild Cherry New York Military Band 10040 Some Day James F. Harrison 10041 Paulina, Otto and Fido Ada Jones & Len Spencer 10042 Somebody Just Like You Manuel Romain 10043 Father is a Judge Edward Meeker 10044 You Can't Stop Your Heart from Beating for the Girl you Love Byron G. Harlan 10045 Memories of Galilee Knickerbocker Quartette 10046 Mary Ann O'Houlihan Edward M. Favor 10047 Black and White Rag American Symphony Orchestra 1 0048 Uncle Josh in a Roller S kating Rink Cal Stewart 10049 Rainbow Ada Jones & Billy Murray 10050 Sweet Girl of My Dreams Harry Anthony 10051 Love's Magic Spell (Bells) Albert Benzler 10052 Baby Doll Arthur Collins 10053 Darling Nellie Gray Metropolitan Quartette 10054 Flanagan's New Year's Call Steve Porter 10055 On Parole March New York Militarv Band EDISON AMBEROL RECORDS ■ IZ^Z '7% 61. 62 63 64 65 66 67 68 69 70 Glowworm Edison Concert Band Calvary James F. Harrison Aunt Dinah's Golden Wedding ^ Empire Vaudeville Company Elks' Minstrels ^ _ _^ Selections from "Algeria''-"' tW-~."a; „^.„_ American Symphony Orchestra A Comedy Dream Murry K. Hill Sing Me to Sleep Miss Chapman & Mr. Anthony I Love My Love, Waltz American Symphony Orchestra A Picture of Long Ago Ada Jones & Len Spencer Grand American Fantasia N. Y. Military Band As the Records are played, check those you would like to buy in the square space to the left of the title. Then fill out the blank below and leave order at the door at the close of the entertainment. The Records ordered will be delivered promptly at your residence." The Sharps & Flat Co., Gentlemen : Please deliver to my address the Edison Records checked above. Name — Address. an order blank to be signed and left with you. We show here a combination program and order blank which your printer can follow. The advantage of this program is that the hearer can check off those of the Records which especially appeal to him as the concert progresses, so that when the concert is over he has a definite list of just the ones he prefers. His signature and address at the bottom makes the purchase bona fide. He buys just what he wants without bother or waste of time and you deliver the day following. A plan of this kind has proved very successful in many stores. It will in yours. It is certainly worth a trial, especially if you have never given concerts of this kind. If you do not care to print a program use the Record Supplement instead.