The Edison phonograph monthly (Jan-Dec 1908)

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Edison Phonograph Monthly, Dec, 1908 11 Lessons for Dealers Lesson IV. One cus-tom-er sees things in your window that brings him in-side. An-other cus-tom-er misses your win-dow but finds some-thing in your news-pa-per ad that brings him in. Yet an-other cus-tom-er misses both your win-dow and your ad, but gets your let-ter or post-al. And that fetch-es him. A nift-y win-dow, a strong ad and a bright line of mail mat-ter are all good bait, but if you use one and neg-lect two, you lose two cus-tom-ers for every one you land.