The Edison phonograph monthly (Jan-Dec 1909)

Edison Phonograph Monthly, Jan., 1909 ecor a in I how listed Fdis. who has n so thai lie can put his in the list. The Deale Record business is the (it the Advance List, ^:>es the ealer is scarce to arrange his stock and on any Record who iloes the best e who upon receipt ver it carefully, placing lii order for every number, but doubling or tripling his usual order tor certain Records that he knows (from their descriptions) will appeal to his Record customers. Anticipate a heavy monthly Record sale by placing good orders and then follow up your anticipation by advertising (newspaper, window, Phonogram). The anticipation of sales is one kind of anticipation that is not as good as realization. The right kind of advertising for [anuarv Records will assure realization — results, sales — if everything at the store is in good working order. The most important part of the advertising in connection with Record sales is, of course, the proper use of the new Phonogram (See article on The Phonogram, page 5). The last word in regard to the management of your store in January, and at all times, for that matter, is a bit of personal advice: Know your business from the bottom up, so you can teacli others the details. In the time saved for you by your employees don't fall into that habit of worrying; from all viewpoints worrying is fruitless. If there is any worrying to be done let Your competitors do it. Protecting Dealers Just to show Healers that we are in earnest about enforcing our new policy of protecting Dealers who are handling Edison goods in a proper manner, we reprint below a letter that was sent to all Jobbers under date of December 1st. Accompanying the letter was a supply of application blanks that Jobbers must use in getting our consent to establishing new Dealers. To All Jobbers We send herewith a supply of Dealers' Application Blanks for use in signing "New" Dealers. Hereafter, in soliciting new Dealers, Jobbers will obtain the prospective Dealer's signature to this application and see that the information called for in this form is supplied in detail. One copy only need be signed. Signed applications should be forwarded immediately to this company, and addressed as follows: National Phonograph Company, Agreement Department, No. 10 Fifth Avenue, New York City, N. Y. The prospective Dealer's signature should also be obtained to the regular form of Dealers' Agreement in duplicate, as heretofore, and held by the Jobber pending approval of the applica Johhers will be notified immediately of the acceptance or rejection of all applications. If accepted, the Jobber may fill the initial order, and when same is shipped complete, the Dealers' .Agreement must be completed by the Jobber entering thereon the amount of machines and records comprising the initial order, and then forward same to this company as heretofore without delay. The duplicate copy of the Agreement should be forwarded by the Jobber to the Dealer. When Jobbers receive orders from existing Dealers with whom they have not previously done business in Edison Phonographs, etc., they will obtain the Dealer's signature to the Agreement as heretofore and forward one copy to this company. IMPORTANT:— New Dealers will not be accepted unless the application in each case is first appro-red by this Company, and no initial order may be shipped without such approval. Shipment of initial orders contrary to this requirement will lie a violation of the Jobbers' Agreement. National Phonograph Company. Frank L. Dyer, President. To Mould All Records at Orange For some time the National Phonograph Company has been planning to discontinue its European record making plants and to manufacture all of its Records at Orange, N. J. At present foreign Records are being made on both sides of the water, but as soon as the factory at Orange has received the master moulds of all selections made abroad, the foreign plants at London, Berlin and Paris will be discontinued. It will still be several months before this can be done. The change is now being made gradually, so as to cause no inconvenience to foreign trade. Economy in manufacturing and greater uniformity in quality are the principal reasons for making the change. Because of the greater volume of business in this country, it has been found that Records can be made at less cost here than in three separate plants abroad. The recording laboratories for originals and the formulation of the record lists, as well as the selling staffs in London, Paris and Berlin will be maintained as heretofore. Exchange Proposition For the purpose of relieving Jobbers and Dealers of their stock of defective and cut-out Records, an exchange proposition will be put into effect after January 1st. From January 4th to 9th defective and cut-out (but not surplus) Edison Standard Records (not Grand Opera, Amberol or Concert) may be returned for even exchange. A special Bulletin and all the necessary papers are being mailed to all Jobbers and Dealers with this issue of the Phonograph Monthly, but under separate cover. The Bulletin is also reprinted on page 14.