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Edison Phonograph Monthly, June, 1909 2 1
A Word to Dealers who Don' t Follow-Up Inquiries
A retail inquiry for catalogs of Edison Phonographs and Records was referred recently to C. M. Flomerfelt, at Califon, N. J. The inquirer was located some distance away from Califon, and in a section not easily accessible. But note what this enterprising Dealer did:
"I am enclosing inquiry No. 16,870 and trust that my report on it will meet with your approval. It may interest you to know that I found the prospect after a fifteen-mile drive out in the back-woods and he told me that he saw your advertisements and wrote for booklets believing the Edison the best machine to buy. This instance proves that 'advertising pays.' "
An Appreciative Editor
R. M. Bryant, Edison Dealer at Spiro, Oklahoma, recently sold the Editor of the Spiro Tribune an Edison Phonograph outfit. Soon after it came into his possession this editorial appeared in the columns of his paper. His appreciation is too well expressed to require further comment:
A person who can not appreciate the effects of a film by one of the great artists, when thrown upon the canvas must be either too young to observe, or else too old to see. Moving pictures by the greatest artists are far more popular to-day than they were five years ago, and that popularity is destined to increase and be lasting.
This is also true of Phonographs. What those artists are doing for man through sight, Edison is accomplishing through sound. In the film may be preserved the active, smiling features and movements of persons and objects of renown long after they are gone. Likewise on the cylinder he catches the waves of sound.
He reproduces every tender tremor and quality of the voice with perfect articulation, and the sweetest melodies of famous musicians with marvelous exactness. Through the sounds which his Records reproduce one can feel the passion of the heart, can see the beauty of the soul of the singer, or the musician.
The perfection of the Edison Phonograph and Record is approached by few others and is equalled by none.
His little machine is therefore destined to become as popular at the home fireside as the moving picture show is at the city playhouse.
It may please you to know that during my late cruise around the world with the ships that we never stopped at any place where I was not able to purchase Edison Records, even at that remotest city on this hemisphere, Puntas Arenas, in the Straits of Magellan. — Joseph H. Darley, U. S. S. Kentucky.
A Good Dealer's Letter
The following letter mailed by L. H. Atkin, Houghton, Mich., to his patrons vith the May Record supplements looks as if the "hard times" had not hit his territory:
Owing to the vast increase in our Phonograph business and desiring to place ourselves in a position to serve you in the best possible manner with Edison Phonograph Records and Supplies, we have increased our stock of Records, both Two-minute and Amberol to embrace every American Record in their catalogue comprising about seventeen hundred numbers.
We most cordially invite you to come in any time and let us play any number of Records of your selection whether you wish to buy or not. It is our aim to keep in close touch with every owner or prospective owner of an Edison Talking Machine in this vicinity, to send to their address the new monthly lists of Records and interesting discussions as contained in the "Phonogram," and by courteous treatment to merit your continued patronage and make friends and customers.
We herewith enclose list of May Records, many numbers of which are particularly bright and entertaining. We will consider it a special favor if you will advise us of any irregularity in receiving this monthly publication or give us the name of any friend who owns a machine and does not receive the new lists.
Personal
F. K. Dolbeer, General Manager of Sales, left on May 17th for a three weeks' trip through the West and Northwest. He may go as far as Winnipeg, which city he has not yet visited. So much is being said about the present and future of Manitoba that he is anxious to look the field over and get some personal impressions concerning it.
Wanted — Dealers in all cities not now represented to handle the Edison Business Phonograph. The demand for this up-to-date device for handling business correspondence is rapidly growing and Dealers who take on this line now will not only profit from the start but will have a franchise that will be more and more valuable as time passes. Write for particulars to
EDISON BUSINESS PHONOGRAPH CO.,
ORANGE, N. J.