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^/Te EDISON PHONOGRAPH MONTHLY
Published by the National Phonograph Co., Orange, N. J.
NEW YORK: 10 FIFTH AVENUE
NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W.
NATIONAL PHONOGRAPH CO. OF AUSTRALIA, LTD., 340 KENT STREET, SYDNEY, N. S. W.
MEXICAN NATIONAL PHONOGRAPH CO., MEXICO CITY.
COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES.
EDISON GESELLSCHAFT, M. B. H., IO FREDRICH STRASSE, BERLIN.
COMPAGNIE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.
All communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J.
Vol. VII.
AUGUST, 1909
No. 8
Short Sermons from Familiar Texts
? . TEXT:
There are no birds in last year s nest. "
THE man whose eye is on last month's business, like a passenger facing backwards on a trolley car, never sees anything till it gets by. Get up in front and corral the opportunities as you come to them.
Last month's business is only the stepping stone to now. The real opportunity is just ahead if you take advantage of every facility. You've got everything in your favor, our suggestions for your advertising and display ; our advertising to back up and co-operate with yours: and the two greatest talking points of the age — Victor Herbert and Amberol Records.
What do you sell that has anywhere near the accumulative value of the sale of an Edison Phonograph ? Every Phonograph you sell means a goodly proportion of
additional sales among friends and neighbors who hear it — besides Records and attachments for Amberol Records.
Advertise in your local papers. Advertise in the street cars. Systematize your mailing list. Make your show windows work. Aim at originality in this respect. Try to catch the eye of the passers-by with unique and striking designs and effects. Demonstrate. Keep your stock neat and clean. See that it is arranged orderly and systematically. Arrange concerts at your store. Vary your programs. Get after the foreign population in your locality. Invdte them to special concerts for their benefit. Offer to put on Amberol Attachments. Emphasize the superior advantages of Amberol Records. Look up machines not in use and put them in condition.
These are just the bread crumbs, but they bring the birds. You'll catch 'em. August is a great month for birds.