The Edison phonograph monthly (Jan-Dec 1909)

12 Edison Phonograph Monthly, Sept. , 1909 It is found that his music has been sold to 18,000 bands in this country alone. Sousa's marches have appeared on programmes in all quarters of the civilized world and to-day are played by army bands in every country of Europe. His first contributions to our Record Catalogue, appearing in the November list, are "The Stars and Stripes Forever" (Amberol) and "Powhatan's Daughter" (Standard). Both of these are march numbers — typical Sousa compositions that have been hummed and whistled and played and danced from coast to coast. Reproduced by his incomparable organization of skilled musicians, they are given an interpretation that no band in the world could hope to approach. Those who have heard John Philip Sousa's band perform under his leadership can appreciate what a treat the reproduction by that organization of his inspiring marches will afford to those of the Phonograph public who have not yet had that good fortune. Labor Day Displays Monday, September 6th, is Labor Day, a general holiday throughout the United States. Which means that on that day there will be thousands of people on the streets where to-day there are hundreds. That's your tip to get busy with your window, Mr. Dealer. Don't wait until the Sunday before to arrange it. Get it in shape away ahead of time and get the full benefit of the attention it attracts. After Labor Day interest in the display will quite naturally wane, so it's up to you to anticipate. Make your display as striking and original as possible — something typical of the day itself and the cause it celebrates. It is difficult to suggest anything suitable to individual cases. The cause of labor offers a wealth of suggestion in its watchwords and well known terms and phrases. The words union, strike, boycott, lockout, arbitration, organization, etc., can be used to good advantage on your window cards. Work in your "Fireside." The word will fit in well with arguments and phrases used in the cause of organized labor. Local conditions may afford an inspiration, or your local celebration may be utilized for a suggestion. So may the Bryan and Taft Records on the subject. Here's a suggestion that could be worked into a striking window d:splay, and it's inexpensive, too. Dress up a dummy in working garb, dinner-pail in left hand and stand it up in conspicuous view, right hand extended and pointing at a "Fireside" machine resting on a stand. Suspend from body of the figure a placard bearing this inscription: I am a Union Workingman and I Own My Own Fireside From the stand suspend a placard reading: I am His Fireside and I Only Cost $22.00 "A Rich Man's Machine at a Poor Man's Price" That's our suggestion — it may help you. Get your wits working. Edison Phonographs Will Sell Amberol Records Every Phonograph owner will want to buy Amberol Records as soon as he hears them. Their tone, the songs and selections they offer and the fact that they will play twice as long as the Standard Edison Records and longer than any other kind of Records, are arguments that no Phonograph owner can resist. It is not alone the Amberol Records that is going to bring you this bigger volume of Record business; it is also the Edison Phonograph which so faithfully and clearly interprets them. As these new Records improve the Phonograph, so the Phonograph enhances the value of the Records, so that every Phonograph sale is the beginning of a persistent and large Record business. Both the Phonograph and the Amberol Records are worthy of your greatest selling effort. When you feature them you are featuring something that everybody knows about and is interested in. Take advantage of the new things. There is an extra profit in Amberol Records for you and an extra profit in the attachments which present Phonograph owners want so that their instruments will play Amberol Records. The Edison Phonograph will sell Amberol Records. Your part is to have them, play them and push them all you can.