The Edison phonograph monthly (Jan-Dec 1909)

Edison Phonograph Monthly, Nov., 1909 13 Suggestions for Thanksgiving Window Display Cards Below we print suggestions for eight displaycards that will be found useful in the preparation of the Thanksgiving window display. Get out your brush and pen and transfer them to paper or cardboard. You need not be an artist to do it; in fact, we are inclined to think that the most artistic cards do not always attract the most attention. Better by far that the cards be unique in design and lettering than that they be marked by sameness, even though perfect as to lettering, etc. And, by the way, have you noticed hovs readily the Cygnet horn lends itself to a window display? Takes up very little space and permits unobstructed view of the machine. You will have your Cygnet Horns long before you prepare your Thanksgiving window. Make them part of your display. Why wait till Christmas for your Edison Phonograph ? Buy it now. The new Amberol Records will take care of Christmas. A clever housewife can make a Thanksgiving turkey last a week. Your Thanksgiving Edison Phonograph will last a lifetime. Start this Thanksgiving by being thankful all the year round. Come in and select your Edison Phonograph now. The turkey will taste twice as good to the accompaniment of an Edison Phonograph. What are you going to do after dinner on Thanksgiving Day? How about an Edison Phonograph? Don't think only of Thanksgiving— think of all the other days that come after. Get an Edison Phonograph and stay thankful all the year round. Thanksgiving Day may come and go, but your Edison Phonograph is always new. Start being thankful to-day — buy one. The Edison Phonograph isn't a big thing to buy, but it's a big thing to own. Some Things to Be Thankful for This is the season when wide-spread discussion arises as to which is our national bird, the eagle or the turkey. We are thankful that the eagle still roosts upon the dollar and the turkey upon the platter. We are thankful that we have on the average a live bunch of Edison Dealers on the list who are thankful for the day they began handling Edison Phonographs. And you've got a lot more things to be thankful for, too. Incidentally, so have we — because we're both thankful for profits and we can't make money unless you do. Take Amberol Records, for instance. Just when many of the old stagers had about decided to tuck the Phonograph away in the attic, along came Amberols and Amberol attachments to bring them to life. New start — more profits. Thanks ! Take Victor Herbert. Maybe you don't care for his music — maybe we don't. But the crowd1 does, and the Herbert Records certainly brought the money home. Thanks again ! But the big thing you've got to be thankful for is the fact that Thanksgiving is the big front end of the holiday season, and if you work it for all it's worth you can make a regular Christmas of it. Your customers can't eat their turkey and have it, too — but they can play their Phonograph as long as they live and still have it. That's for them to be thankful for. And remember this. The Phonograph is the only thing you sell this Thanksgiving that will bring home new profits on the new Records at this time next year. Since the spring a sifting out of undesirable and unrepresentative dealers has been going on. and the manufacturing companies whose products are known have been putting forth special efforts to place the trade on a better footing in this respect than ever before. No mercy has been shown the weaklings in this weeding-out process, and this is as it should be. The jobbers and distributers who have been imposed upon by unconscionable dealers — people who are entitled to little or no credit — have also been active factors in assisting to eliminate dealers who are no good to anybody, and often not even to themselves. The clean-up has been so satisfactory that business this season should be transacted on a safer and more secure way than for several years. — The Talking Machine World.