The Edison phonograph monthly (Jan-Dec 1910)

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«©£ EDISON PHONOGRAPH MONTHLY Published by the National Phonograph Co., Orange, N. J. NEW YORK: 10 FIFTH AVENUE NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W. NATIONAL PHONOGRAPH CO. OF AUSTRALIA, LTD., 340 KENT STREET, SYDNEY, N. 3. W. MEXICAN NATIONAL PHONOGRAPH CO., MEXICO CITY. COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES. EDISON GESELLSCHAFT, M. B. H., IO FREDRICH STRASSE, BERLIN. COMPAGNIE FRANCAISE DU PHONOGRAPHE EDISON, \2 RUE DB PARADIS, PARIS. All communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J Vol. VIII. JANUARY, 1910 No. 1 Short Sermons from Familiar Texts TEXT : Be sure you're right then go ahead. — Old saying. If you can t be sure, go ahead anyway. — Modern version. THE way to begin the New Year is to go ahead. The way to go ahead is to keep right on selling Edison Phonographs and Edison Records just as if you didn't know the Holiday rush was over. Most of this after-the-holidays slump idea is a superstition. If dealers would put the same push and energy into the game in January that they exert in December there wouldn't be any slump worth complaining about. Everybody who received an Edison Phonograph for Christmas is a prospective Record buyer. Go after this business. Everybody who received money for Christmas is a possible Phonograph buyer. Go after this business. The New Year starts out with Amberol Records more in demand than ever. It marks the advent of the new Amberola, the aristocrat of sound reproducing instruments. It brings forward a new galaxy of grand opera stars, headed by Slezak, whom the musical critic of the New York World refers to as the rival of Caruso. New Record-making talent is being recruited all the time, interest on the part of the musicloving public is increasing, selling helps from us are multiplying in number and effectiveness. There is no time to sit around and pass New Year's resolutions or wait for the next buying flurry. The way to have a big year is to make every day produce. You can be sure you are right on Edison Phonographs and Records, so go as far as you like.