The Edison phonograph monthly (Jan-Dec 1910)

Edison Phonograph Monthly, Jan., 1910 of other manufacturers is ridiculously small. We urge immediate attention to these Records during the month of January. Give them all possible publicity by newspaper ads, by window displays and by Slezak concerts. General Manager Wilson Returns from Vacation General Manager Carl H. Wilson, who with Mrs. Wilson has been traveling through the Northwest and Western Coast States since October 15, returned to his desk on December 10. During the trip, which was in lieu of a summer vacation and on which he combined business with pleasure, he visited Vancouver, B. C, Seattle, Spokane, Portland, Sacramento, San Francisco and Los Angeles, stopping long enough in each city to visit the trade and acquaint himself thoroughly with business conditions. Returning East, a visit was made to the Grand Canon of Colorado and other well-known points of interest. The last stop made was at Chicago, from which point Mr. Wilson hastened homeward, the volume of business at the factory requiring his immediate presence. Because of the curtailment of time it was necessary to depart from the original itinerary of the trip. Mr. Wilson received much physical benefit from his vacation and expressed himself as delighted with the results obtained from both a business and social standpoint. He met a great many of our Jobbers and Dealers and was pleasantly entertained by them. In detailing the result of his observation of business conditions, he said: "I was particularly impressed with the possibilities of the Amberola on the coast. The few examples that had reached there had inspired the trade with something more than enthusiasm, an example of which is found in the experience of one Jobber who told me that one of his Dealers on seeing the Amberola for the first time placed an initial order for ten machines immediately. The more expensive types of machines are being sold extensively out there and I was assured on every hand that the Amberola and the new Grand Opera Catalogue would find a ready market. Our Jobbers and Dealers seemed to be elated over the machine and its prospects, and grateful for our having given them products of such a superior order. We can't turn them out too quickly to suit our Western trade, who did not seem at all surprised when I explained the total that the initial orders had reached. The Amberola is destined to be a big factor on the Pacific Coast this season, as are also our Operatic Records. The popularity of the Fireside Machine has not diminished and, strange to say, the sales of Standards have been excellent all during the long run on the Fireside. The New Combination Gem is proving to be a winner, too. Cygnet Horns were in heavie. demand than at any time since their appearance and there didn't seem to be any prospect of a lec-up. The optimism of the Western trade is unbounded and encouraging, and their naturally aggressive methods, together with the stimulation the business will receive from our advertising campaign ought to insure one of the biggest years in the history of the Phonograph trade on the coast." The Alaska-Yukon-Pacific Exposition Prize The official diploma and medal constituting the Grand Highest Award of the Exposition, which closed on October 15, are now in our possession. The award is particularly gratifying in view of the fact that, following our usual custom, no extraordinary effort was made to secure same. The superiority of Edison Phonographs and Records is so generally conceded that even official confirmation of the fact by an International Jury of Awards can scarcely add to their reputation. For that reason we are not unduly enthused over winning the prize, although we appreciate the compliment involved. The Award was given for superior excellence of Cylinder Machines and Records. The Grand Highest Award for Disc Machines was given to the Columbia Phonograph Company. The Victor Company received a gold medal or second prize. The Edison exhibit was promoted by the Eilers Piano House, our Jobbers at Portland, Oregon, to whose personal efforts our successful display was largely due. The following unsolicited testimonial from the International Jury of Awards, which is a forceful tribute to our products, invites speculation as to what the verdict would have been had the "Amberola" figured in the display: August 27, 1909. Col. Henry E. Dosch, Director of Exhibits, A.-Y.-P. Exposition, Si:attle, Wash. Sir: — The National Phonograph Co. deserve the greatest commendation for its comprehensive display of Edison Phonographs and Records. This firm has attained the highest standard of excellence in the manufacture of cylinder talking machines and Records. In reproducing there are no scratching, grating sounds, simply a pure and true reproduction of the original rendition. Special mention must also be made of the Business Phonograph invented by this firm. This instrument they have now perfected to a point of practical and inestimable value, which unquestionably will revolutionize our present system of business letter writing. Respectfully submitted, INTERNATIONAL JURY OF AWARDS.