The Edison phonograph monthly (Jan-Dec 1910)

Edison Phonograph Monthly, Jan., 1910 Amberolas The very best we were able to do was to supply each of our Jobbers with a sample outfit before the holidays, as predicted in our December issue. Try as hard as wo might it was simply impossible to do better than that. The cabinet manufacturers failed utterly to come to our relief, despite all the pressure we brought to bear on them. They promise us better things from now on and we are convinced that they are doing their level best to provide for our requirements, so that there is hope of improved conditions in the near future. The trade may rest assured that we are doing everything that lies in our power to put them in possession of Amberolas at the earliest possible opportunity, in order that they may be in a position to reach the market that is awaiting the appearance of what is conceded by unbiased judges to be the most perfect Phonograph yet produced. We are busily engaged in creating a demand for the Amberola now as is attested by the two-page ad that is appealing to millions of magazine readers during the month of January. We are convinced that the Amberola is the door to golden opportunity for the trade and ourselves, and we propose to unlock it just as soon as human effort will make it possible for us to do so. Amberol Reproducers The Amberolas that we have shipped so far have been equipped with but one reproducer — the model "L," for use on Amberol Records only. This is due to the fact that we are unable to supply the special type model "C," which would make the machine complete. We expect in the near future to be able to provide a special combination type reproducer, which will play both two and four-minute Records. It is very probable that the new reproducer will be designated as model "N." When a sufficient quantity is in readiness we shall be pleased to receive the model "L" reproducers back, we sending the new models in their place. A New Attachment Proposition We are about to put into effect a very liberal plan to promote the sale of Combination Attachments with a view to increasing the sales of Amberol Records. Notice of this purpose was given in our Sales Manager's letters to the trade under date of December 6, in which Dealers were requested to immediately advise Jobbers on forms provided for the purpose, of the number of attachments they had in stock. Jobbers were requested to communicate the information to us on official form without delay. It was hoped that complete information could be obtained by December 27, but, as frequently occurs, many Jobbers and Dealers have entirely ignored the request. As a result we are seriously handicapped in the matter. We must have this information, and at once, if the proposition is to be successfully launched. The time is not ripe to divulge its nature in these columns, but we wish to assure the trade that it will prove to be a most agreeable surprise. It is one of the fairest and most liberal propositions in the history of the Phonograph industry and will boom the sale of Records as never before. Send in your report at once to your Jobber, if you have not already done so, and let us get the scheme launched. Cygnet Horn Situation Clearing Slowly, to be sure, but steadily. Although still far behind in filling orders we think we can see a little light. The schedule is improving, thanks to the amount of moral persuasion we have brought to bear upon the manufacturers, who, to do them justice, are bending every energy to meet our requirements. They are pushing their production to the limit, working their factories night and day for this purpose. As a result the daily schedule has been increased almost 50 per cent. Unless the stocking-up procefj creates an abnormal demand, we can safely say that in a satisfactorily short time we shall he able to fill orders as they come. Pardon Us, Please In our December issue we stated that the list price in our Machine Catalogue (form 1675) of horn cranes for Fireside, Standard, Home, Triumph, Balmoral and Alva Phonographs should be 25 cents instead of $1.25 as given. The correction was intended to apply to Fireside cranes only. The $1.25 price applies to the other types. Lost or Stolen Machines Information is wanted, by our Agreement Department, in regard to the following machines, which have been missing since June, 1909: Triumph, No. 77,771; Home, No. 62,185; Standard. No. 671,919, and Home, No. 348,767.