The Edison phonograph monthly (Jan-Dec 1910)

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Edison Phonograph Monthly, Aug., 1910 An Attractive Windo vv The Sunshine Column The fellow across the way has had four Talking Machines in stock for three years. I sold four last month and am waiting for my last order to arrive, when I can place two more. I never saw anything easier to sell if you go after your man in the right way. Garnet Armstrong, Lucknow, Canada. Above cut illustrates the Decoration Day window of the Ballard Music Plouse of Ballard Station, Seattle, Wash. Ballard Station was formerly the city of Ballard but is now the Thirteenth and banner ward of Seattle, and the Ballard Music House is considered one of its most representative business firms. Located on a prominent corner along one of the principal car lines, they are particularly fortunate in window display facilities, which fact they constantly turn to good advantage. Their advertising, however, is not confined to window displays, for they use the columns of two Seattle papers β€” a daily and a weekly β€” to carry their Edison ads. Some samples of the latter sent us are striking and attractive, and indicate considerable thought and ingenuity in their preparation. Their ads, moreover, are always prominent in programs of local affairs β€” in fact, any method by which they can keep the Edison line (which, by the way, is their principal line) before the public is quickly appropriated. They believe in good advertising for they have found that good advertising pays. We avoid as much as possible "boosting" any particular Dealer, but originality and enterprise command an expression of admiration, and we can not refrain from congratulating the O. A. Reynolds Talking Machine Co., of Springfield, 111., on the excellence of their Attachment Proposition letter. We certainly regret that limited space prohibits our printing the letter in its entirety. It is easily the very best of its kind that has reached us so far ; and that's saying a whole lot. We have laid in a complete stock of the domestic Records, two and four-minute, also a good many of the foreign Records; and find it to work very well, as we lose no sales as a result. We intend to keep up that policy. The Attachment Proposition is a winner and we are pushing it hard. L. Klein & Co., St. Louis, Mo. The Amberol Attachment Proposition with the ten Special Amberol Records is making a great "hit" in this district. I am daily receiving letters enquiring about the offer and as to when 1 can put on the Equipment. I have made a list of all my customers and all owners of Edison machines that I know of, and will endeavor to get every one into the four-minute class. Here is the plan of the list. Style of Attach Name Address Machine merit? When put on Frank Grenier Ogd.,N.Y.,R.F D.l Home B No June 5 When I place an Attachment I draw a line through the word "No," and then in the last column insert the date on which it was sold. I have a very good record of what type of machine each customer has, and when I write I can therefore talk more intimately. Out of one hundred and fifteen Edison Phonograph owners in one section there are seventytwo without Attachments, twenty-eight with and fifteen unknown. Practically only one-fourth have the Attachments. I am going to see how many of the balance will be without Attachments before the Summer is over. Business _isβ€ž getting brighter. I have done more in the past fifteen days than I did in the previous forty-five days. That's pretty good, I think. Louis R. Martin, Ogdensburg, N. Y. R. S. Williams & Sons Co., Edison Jobbers of Toronto, Ont., Canada, continue to find the concert plan satisfactory. Monthly Amberola concerts are given in their own Recital Hall at 143 Yonge St.