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Edison Phonograph Monthly, Aug., 1910 11
Don't Neglect the "Follow Amberola Recital
TIt-jo1' Following is the program used at their first ^ Amberola recital by J. H. Barney & Co., the proAre you on our "Refer" list? Or are you one gressive Edison Dealers of Newport, R. I. The of those Dealers whose inattention to the in program and ticket of invitation to the affair quiries prompted by our advertising and referred were very artistically printed, a cut of the to them to handle has resulted in their being Amberola appearing on the first page of the placed on our "Don't Refer" list? former.
There are some names on the latter list, of Messrs. Barney & Co. are more than pleased
course, just as there are indifferent business men with the immediate and possible future results
in every branch of commercial life — they go to of these recitals, the first of which was the
preserve the balance of the universal scheme means of stimulating their Record sales and of
apparently — but happily and to the credit of the creating renewed interest in Edison products. A
Edison Dealers their number is comparatively flattering write-up of the initial recital appeared
few indeed. We are glad to say that almost all in the columns of the Newport Daily News,
of our Dealers co-operate with us very nicely with complimentary remarks on the quality of
in our "Follow-up" system of landing the many the Amberola reproduction and the excellent ac
"prospects" stirred up by the factory adver commodations provided by the Company for the
tising. entertainment of their guests.
Sometimes both their patience and our own The program is particularly well balanced,
are severely taxed, but they generally stick to and we suggest it for the consideration of Deal
the proposition with commendable persistence ers who are planning a similar affair:
until either the "prospect" is landed or the in PROGRAMME
quiry dismissed. It isn't always a case of win L 149 Frau Luna 0verture Lincke
ning out, either, although we are successful in Maurice Levi and His Band
, . . , . . . , II. 351 If I Had the World to Give You,
the great majority of instances. An occasional j. HaydenClarendon
failure is to be expected, however, and shouldn't „, 56 Spring> ^^ gSgg.^ Lincke
discourage US from future attempts. We can't American Symphony Orchestra
„ , . IV. B160 I Pagliacci — Vesti La Giubba. . . .Leoncavallo
win all the time. Riccardo Martin, Tenor
They're all worth sticking to, these referred v 61 GIow ^0Tm••••■■ •••• Lincke
. , . Edison Concert Band
inquiries, and in no case should they be dismissed VI. 284 When the Bell in the Lighthouse Rings,
until there is absolutely no possibility of effecting qus Reed Basso
a sale. Sometimes, of course, they turn out to be VIL 106 The Butterfly. . . . . . . . .'. ..Bendix
' ' J Rose and Rubel, Flute and Clarinet
from curious idlers, but such cases are very rare. VIII. 3 Sextette from Lucia.. Donizetti
They are really the exceptions that prove the IX. 296 Lasca f*!™/!??.6"!..^. Desprez
rule. The average man who takes the trouble „ „„„ „ Ed.Sar L Davenport, Recitation
& . . X. 366 Put on Your Old Grey Bonnet Wenrich
to write the factory to enquire about sales con F. H. Potter and Chorus, Tenor
ditions or Phonograph literature does not do so (INTERMISSION.)
from an idle motive. He is either unaware of PART II.
the location of an Edison Dealer or he overlooks XI B173 La Tosca.Vissi D'Arte Puccini
the fact that we have such representatives. In vwi „„«,,. M™e Agostinelli, Soprano
. i • i ^"* °° Selections from Algeria Herbert
nine out of ten cases he is interested in the American Symphony Orchestra
product and will buy, all things being equal. x'» 2" G^=" Eliding/ Vioiin site *""**"
Our particular purpose in this article is to XIV. 210 Sweet Genevieve Tucker
r . -. , . , J. F. Harrison and Chorus, Baritone
impress that fact upon the Dealer, — to remind XV. B153 Otello-Morte di Otello Verdi
him of the necessity of patience and persistence XVI 339 Befceuse de )?J£Z*\ J™ g ^^
in handling these "follow-ups." We have fre Jean Schwiiier, 'Cello Solo
. l rT t t. i j j XVIL 107 There Is Mo L:ve Like Mine Hirsch
quently seen cases where Dealers have landed will Oakland, Counter Tenor
customers three and four months after the orig XVIIL 112 Rubenstein's Melody in F. . . . .Rubensteat
& American Symphony Orchestra
inal inquiry was referred to them and after XIX. 44 O That We Two Were Maying Smith
. . , , ii. Mr. and Mrs. A. Waterous
the prospective customer had apparently lost XX. 15029 Striefzug d. Strauss'che Operetten
all interest in the matter. You can never L Schlogel
Jonann Strauss Orchestra tell what may turn up to influence the sale.
Stick to it until zve call "quits," which will not
be while there is a chance in a thousand left to The Eilers Piano House of Boise, Idaho, is
swing the sale. now known as the Eilers Music House.