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12 Edison Phonograph Monthly, Aug., 1910
Selling the Goods
YOUV E already heard of the Dealer in the West who sold fortyfive Machines in three months by the home-demonstration-freetrial-installation method. Now comes the Dealer in the East (we print his photo in this issue) who follows the same method. When he first started he used a horse and wagon for the purpose. He now owns an automobile, and in it carries his demonstrating and trial machines as well as the monthly lists of Records to two hundred and fifty active Record customers!
Looks as if there is something in this home-demonstration-freetrial-installation scheme, doesn't it? Why don't you give it a trial, Mr. Dealer? The weather is fine — -will be for at least three months to come. You can do a tremendous business in that time if you follow up the scheme patiently and assiduously. You never had as good prospects of landing new customers before, for you have never been given as attractive an inducement to hold out to them as the Promotion Bonus. Neither have you ever had as grand an opportunity of reviving the interest of old customers as you now have with the Attachment Proposition. You can offer your old customers ten splendid Records for practically nothing, and right on top of that you can present them with six more for nothing more than a recommendation on their part, — a recommendation, however, that sells for you a machine and brings you a new customer and salesman. And all these customers, old and new, become your friends and salesmen, maintaining their own interest and exciting the interest of the entire community in you and your goods.
It's a great scheme, — a grand, golden opportunity to swell your profits. Don't spoil it by following antediluvian methods in its exploitation. Go after the old and new customers by means of the most logical and successful method of selling goods. You can't go wrong on that method. There are no "ifs" or "buts" attached to it. Get a horse, — buy one if you can afford it, hire one if you can't buy — and take the road with a demonstrating outfit, some Machines, Attachments, special and regularly listed Records. You will never regret having done it, for it will bring you both health and wealth.