The Edison phonograph monthly (Jan-Dec 1910)

4 Edison Phonograph Monthly, Oct., 1910 stroyed, are, under this new plan, disposed of to the public under an arrangement whereby, if two old Records are returned, an allowance of 15 cents for both will be permitted against the purchase of one new Record from the special list at 35 cents, making the cash expenditure to the customer 20 cents. Third: — We are informed that there are thousands of Phonographs at present in the hands of owners that are not being operated, because their owners have such large stocks of Records at their homes that they do not feel that more money should be invested in new Records, or the old Records are not played because they are worn or their owners are tired of them. Under this new plan, every time a Phonograph user buys a Record from the special list he may return two of his old Records, for which he receives 15 cents credit, and in this way his stock of old Records will be reduced, a stock of new Records will be gradually built up, and his interest in the Phonograph revived. Fourth : — By bringing old customers into the stores of Jobbers and Dealers under the present plan they can be interested in the new Edison products, such as the Combination Phonograph and Attachments, the Amberol Record, the Cygnet Horn and the Amberola, and in this way the Dealers' lists of active customers will be increased. Fifth: — Under this plan Dealers will be able to reduce their stocks of slow-selling Records (heretofore handled through cut-out lists) not only without loss to them but at an actual profit. As a further plan for reducing stocks of slow-selling Records contained in the special list, we have also decided to permit Jobbers and Dealers to present nine two-minute Records from this special list in lieu of six special Amberol Records as a bonus to any owner of an Edison Phonograph effecting the sale of a new Edison Phonograph, as explained in our uulletin dated June 25, 1910. We might say in conclusion that it is an admitted fact that the reason why many stock Records are slow sellers is not because of any inferiority of the Records themselves, but solely because adequate efforts are not made by the trade to sell them, most of their efforts being apparently directed to the sale of current or new Records; and we believe that this plan, properly circularized with special printed matter which we will furnish, will cause a revival of the sale of these particular Records and that they will give equally as good satisfaction to the user as some of the latest ones produced by us. We print below bulletin and special list, which we believe will make the proposition entirely clear, and we earnestly request the co-operation of the entire trade in making the plan a great success. Yours very truly, NATIONAL PHONOGRAPH COMPANY. o September 15, 19 10. F resident. Sales Department Bulletin For the reasons given in President Dyer's letter, Dealers are hereby advised that the two-for-one Record Exchange proposition now in force will be terminated December 31st, 1910, and thereafter Records may be returned only on the basis of the plan outlined in this bulletin. A list has been prepared of 500 Standard (two-minute) Records. These will be eliminated from our catalog and their manufacture discontinued one year hence, or on September 15th, 1911. Until the latter date these Records will be retained in our regular catalog, and, in addition, a special catalog of 500 Records will be printed for the use of the trade. Since we will not take back for credit any of the Records on this list of 500, authorized Edison Dealers are hereby advised that on and after this date, and until further advised, they may sell to the public any of the Records on this special list of 500 at the regular price of 35 cents each, and accept in full payment from the purchaser 20 cents in cash and any two used Edison Records. This plan should enable the trade to dispose of not only their present stocks of special Records but many additional ones.